Sr Events Manager

Robert Half Marketing and Creative has a client looking for an accomplished Sr Events Manager to shape and deliver standout live experiences for a brand operating in the fitness, wellness, or active lifestyle space. This Long-term Contract opportunity is ideal for someone who can set event direction, manage complex planning details, and lead flawless execution for large public-facing programs. The role will oversee the full event journey, from concept development and partner coordination through onsite delivery and post-event analysis, with a focus on memorable attendee experiences and measurable business impact. 3 days a week in office required,

Responsibilities:

• Create event strategies that support brand visibility, audience engagement, and broader commercial goals.
• Direct the planning and execution of major live experiences such as expos, festivals, conferences, competitions, and local community events.
• Coordinate operational elements including venue selection, permitting, production schedules, staffing plans, transportation, registration flow, security, and onsite logistics.
• Lead the selection, negotiation, and oversight of external partners across areas such as production, fabrication, audiovisual services, catering, and event staffing.
• Design immersive brand and sponsor activations that strengthen attendee interaction and elevate the overall event experience.
• Work closely with marketing, sales, partnerships, creative, and operations stakeholders to ensure events are aligned and fully integrated.
• Manage event financials by building budgets, tracking forecasts, and completing post-event reconciliation and reporting.
• Define performance measures for each event and assess outcomes through attendance, engagement, sponsor results, and overall program success.
• Prepare contingency plans and resolve real-time challenges during live events to maintain a high standard of execution.
• Guide internal team members, agency partners, and onsite staff to ensure clear accountability and strong performance throughout each event cycle.