Tasting Room Manager

Tasting Room Manager

Jessup Cellars Yountville, CA Apply Job Description:

Jessup Cellars is looking for a Tasting Room Manager. Are you a good fit?

The Role:

We are seeking a hands-on Tasting Room Manager to lead daily operations while delivering elevated, relationship-driven guest experiences. This role is responsible for building a loyal customer base, driving wine sales and membership growth, and coaching a team to deliver consistently exceptional service. This is a floor-driven leadership role—you will actively host tastings, coach your team in real time, and drive sales performance. You'll be responsible for building a high-performing team, elevating the guest experience, and consistently delivering strong business results.

Responsibilities:

Guest Experience & Sales

• Build and maintain long-term guest relationships, driving repeat visitation, wine club growth, and brand loyalty.
• Drive wine sales, average order value, and membership conversion through active coaching and personal performance
• Ensure every guest interaction is personalized, memorable, and aligned with the brand standards

Team Leadership:

• Hire, train, and develop tasting room staff with a focus on hospitality, storytelling, and sales execution
• Provide consistent, real-time coaching on the floor to elevate individual and team performance
• Create a culture of accountability, teamwork, and high standards
• Manage scheduling, staffing levels, and performance conversations

Operations Management:

• Oversee daily tasting room operations, including opening/closing, cash handling, and service flow
• Maintain a strong presence on the floor, leading by example during peak service times
• Ensure operational consistency, cleanliness, and attention to detail

Performance& Business Management:

• Monitor and drive key metrics, including sales, conversion, visitation, and guest retention
• Partner with leadership to support revenue goals and optimize performance
• Use POS and reporting tools to track results and identify opportunities

Admin & Partnerships:

• Manage inventory, order entry, compliance, and customer issue resolution
• Build relationships with local hotels, concierge teams, and partners to drive qualified traffic
• Support events, member experiences, and initiatives that increase visitation Key Qualifications
• 3-7+ years in hospitality, wine, or sales leadership
• Proven ability to drive sales and membership conversion
• Strong leadership presence with a hands-on, team-first mindset
• Excellent communication and guest engagement skills
• Highly organized with strong attention to detail
• Ability to work weekends, evenings, and peak business periods
• Experience with eCellar POS system
• Must be able to lift and move 50-60 lbs.

and remain on your feet for extended periods