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MI
McAfee, Inc.
Senior MarTech Personalization Engineer
Career Insights for Generative Artificial Intelligence Engineer
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What they do
A Generative Artificial Intelligence Engineer develops, designs, and manages generative models and algorithms that support the generation of new content in the form of images, text, audio, and other multimedia. They utilize GPTs, GANs, VAEs, and other deep learning architectures to craft systems capable of generating data. May work with data scientists, machine learning engineers, and software developers.
$132,765 / year median in Texas
Job Description
- Role Summary
- We are looking for a Senior AI Engineer to lead the transformation of our marketing ecosystem.
- Position Details
- _About the
Role:
_- + •
Architect Agentic Workflows:
- Design and deploy AI agents to automate complex marketing tasks such as cross-channel campaign orchestration and real-time lead qualification. +
Generative Asset Pipelines:
- Build and maintain scalable pipelines for automated ad creative generation (text, image, and video) using LLMs and Multimodal models (Stable Diffusion, GPT-4o, Sora) while ensuring brand-safe guardrails. +
Real-time Personalization:
- Implement RAG (Retrieval-Augmented Generation) systems to provide context-aware, personalized content across web, email, and SMS. +
Build Predictive Models:
- Develop and productionalize ML models for high-impact marketing use cases: LTV (Lifetime Value) prediction, churn propensity, and "Next Best Action" engines. +
MLOps & Integration:
- Own the end-to-end lifecycle of models, from feature engineering in SQL/Python to deployment via APIs and monitoring for data drift in production. +
Privacy & Ethics:
- Ensure all AI implementations comply with global privacy standards (GDPR, CCPA) and implement "Privacy-First" AI features like differential privacy or synthetic data generation. +
Governance:
- Implement robust Responsible AI frameworks to ensure that the speed of automation does not compromise the trust of the customer
- _
About You:
_- + •
Languages & Frameworks:
- Expert proficiency in
- Python
- . Deep experience with
- PyTorch
- or •TensorFlow•, and LLM orchestration frameworks (LangChain, LlamaIndex).
MarTech Ecosystem:
- Hands-on experience integrating AI with CDPs (HighTouch), ESPs (Braze, Iterable), or Ad Platforms (Meta Conversions API, Google Enhanced Conversions), Analytics (Adobe CJA), Customer focused websites (Javascript, Adobe Experience Manager) +
Data Stack:
- Mastery of
- SQL•and cloud data warehouses.
Generative AI:
- Proven experience with Claude fine-tuning models (LoRA, QLoRA) and managing vector databases (Pinecone, Milvus, or Weaviate). +
Deployment:
- Experience with Docker, Kubernetes, and cloud AI services (AWS SageMaker, Google Vertex AI, or Azure AI Studio). +
Domain Expertise:
- Previous experience in a high-growth B2C marketing environment. +
Experimentation Mindset:
- Strong understanding of Bayesian A/B testing and causal inference to measure the true uplift of AI interventions. +
Strategic Thinking:
- Ability to translate vague marketing goals ("we want to increase engagement") into specific technical requirements and model objectives. +
Customer TouchPoints:
- Experience developing applications or integrations with Windows, MacOS, iOS, Android ecosystems.
- The Stack You'll Work With
- + •
Data Foundation:
- Databricks, HighTouch +
AI/ML Engine:
- Claude, PyTorch, Hugging Face, OpenAI API, LangGraph +
Orchestration:
- Airflow, Prefect, or GitHub Actions +
Marketing Execution:
- Braze +
Monitoring:
- Weights & Biases, Arize, or Grafana +
Analytics:
- Adobe CJA \#LI-Hybrid
- Company Overview
- McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
- Company Benefits and Perks
- We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day.
- Pay Range
- The anticipated compensation for this position is USD $135,910.00/Yr. - USD $223,285.00/Yr. depending on experience and qualifications.
- Job Applicant Privacy Notice
- Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
Benefits
- Paid Time Off (PTO)
- Sick Leave
- 401(k) Plans
- Bonuses/Stipends