Senior Director, Digital Strategy and Experience

Senior Director, Digital Strategy and Experience HR Rethought Mission, KS Job Details Full-time 1 day ago Benefits Health insurance Dental insurance Paid time off 401(k) matching Qualifications Teamwork Interpersonal skills Data analytics Marketing Senior leadership Full Job Description Sr. Director, Digital Strategy & Experience About the Role We're looking for a senior digital leader to drive integrated strategies across web, UX, technology, analytics, and customer experience. This role connects business goals to measurable digital growth by aligning creative, media, and digital execution into cohesive customer experiences. You'll lead digital strategy for key clients, shape modern experience delivery, and partner with analytics and AI teams to create smarter, data-informed solutions. This is a strategic leadership role for someone who can influence senior stakeholders while staying close enough to guide the work itself. Key Responsibilities Digital Strategy & Growth Develop integrated digital strategies across web, UX, and customer journeys Translate business goals into KPIs, roadmaps, and measurable outcomes Identify opportunities to improve acquisition, conversion, retention, and customer value Lead digital experience and marketing technology planning across client engagements Web & Experience Leadership Guide high-performing websites, landing pages, and digital platforms focused on performance and conversion Align UX, content, personalization, and technology to improve engagement Lead journey mapping, information architecture, and optimization initiatives Promote modern delivery practices including AI-assisted workflows and scalable systems Cross-Functional Leadership Partner across strategy, creative, media, analytics, and development teams Lead cross-functional collaboration to ensure integrated client experiences Bring digital strategy into early-stage planning, discovery, and client conversations Mentor and evolve teams toward modern, efficient ways of working Data, Analytics & AI Partner with analytics and AI teams to drive personalization, automation, and data-informed decision making Define measurement frameworks tied to business outcomes Support first-party data and customer data platform (CDP) initiatives Help clients leverage digital experiences and data to improve performance Client & Business Leadership Serve as a lead digital voice in pitches and senior client conversations Translate technical capabilities into clear business value Build trusted relationships with executive-level stakeholders Qualifications Experience 8-10+ years (preferred) in digital strategy, product strategy, or integrated marketing, preferably within an agency environment 3+ years (preferred) leading cross-functional teams Strong experience across web, UX, analytics, and digital growth strategy Proven ability to present and influence senior audiences Technical & Strategic Fluency Familiarity with CMS platforms, web performance, accessibility, analytics, and modern digital delivery practices Strong understanding of UX strategy, conversion optimization, and customer journey design Comfortable working with analytics, attribution, CDPs, and AI-enabled workflows Hands-on user of modern AI tools and advocate for practical AI adoption Leadership Style Strong communicator who can bridge technical and non-technical teams Collaborative, accountable, and solutions-oriented Comfortable navigating ambiguity and competing priorities Strategic thinker with a bias toward action and measurable outcomes

Benefits:

401(k) matching Dental insurance Health insurance Paid time off

Work Location:

Hybrid remote in Mission, KS 66205