Build a Centralized data platform unified data platform for customer across organization DA/BA should understand data process, business context (70% data, 30% BA) Good understanding skills in AWS Services, Storage, Dynamo db and Lambda MuleSoft is used integration layer Consistent definition of the customer that can be leveraged for multiple consumption like reporting, GenAI use cases Capture data points across customer journey DynamoDB is used to enable fast retrieval, ingestion, accommodate multiple schema MuleSoft connectors directly accessed through DynamoDB