Ex:

Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data). Identifies opportunities to continue to learn in the data and analytics space, whether informal (e.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (e.g. Certifications or advanced coursework). Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

Bachelor's degree in Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or a business or quantitative field OR 4 years of relevant education and/or experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 10 years of experience without bachelor's degree) 6 years of data & analytics experience OR a minimum of 4 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. Life Insurance, Marketing etc.) for a total of 6 years combined experience OR Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. Life Insurance, Marketing, etc.). Demonstrates advanced skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making. Advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in

SQL, SAS, BI

tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems. Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

What sets you apart:

US military experience through military service or a military spouse/domestic partner . 5+ years of experience using SQL and Python to analyze data, develop insights, and support marketing decision-making. 3+ years of experience optimizing paid social campaigns through audience targeting, bidding strategies, budget management, retargeting, and performance analysis. 3+ years of experience optimizing paid search campaigns through keyword strategy, query analysis, bidding, and customer acquisition performance measurement. Knowledge of AI-powered search and Answer Engine Optimization (AEO) , including emerging search behaviors and opportunities to improve brand visibility and consumer intent capture. Experience with audience segmentation, creative testing, and influencer/creator performance analysis , translating insights into actionable recommendations. Experience with experimentation and measurement , including A/B testing, incrementality studies, and control vs. test frameworks to evaluate marketing effectiveness. Strong analytics, data visualization, and storytelling skills , with the ability to connect paid media performance to website engagement and conversion outcomes. Familiarity with Meta Ads Manager, Adobe Analytics, Google Ads, Bing Ads, SA360, Floodlight tags, and attribution tools.

Compensation range:

The salary range for this position is: $114,080 - $218,030 USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation:

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits:

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. 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Decision Science Analyst Senior Life Company Data and Analytics - Paid Media Performance Analyst Social & Search