Join USAA's Marketing Strategy & Analytics team as a Senior Marketing Data Scientist. In this role, you will lead the technical aspects of audience strategy, including building and evaluating models, integrating diverse data sources, and resolving identities across marketing channels. Your contributions will directly influence audience selection and optimize marketing investments, while also setting technical standards and mentoring junior analysts. What You'll Be Doing as a Senior Marketing Data Scientist Gather, interpret, and manipulate structured and unstructured data for advanced analytical solutions. Develop scalable, automated solutions using machine learning, simulation, and optimization. Select appropriate modeling techniques considering data limitations and business needs. Develop and deploy models within the Model Development Control (MDC) and Model Risk Management (MRM) framework. Compose technical documents for knowledge persistence, risk management, and technical review. Assess business needs to propose analytical and modeling projects. Prioritize analytics and modeling problems/research efforts with business and analytics leaders. Build and maintain a robust library of reusable, production-quality algorithms and supporting code. Translate complex business requests into specific analytical questions and communicate outcomes to non-technical colleagues. Manage project milestones, risks, and impediments, escalating potential issues. Develop best practices for engaging with Data Engineering and IT for deploying production-ready analytical assets. Maintain expertise and awareness of cutting-edge techniques, actively seeking learning opportunities. Mentor junior data scientists in modeling, analytics, and computer science tasks. Participate in internal communities driving data science technology and culture. Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled. Your Well-being and Growth Comprehensive medical, dental, and vision plans 401(k) retirement plan Pension plan Life insurance Parental benefits Adoption assistance Paid time off program with paid holidays 16 paid volunteer hours Various wellness programs Career path planning and continuing education assistance Your Well-being and Growth USAA offers a robust benefits package designed to support employees' physical, financial, and emotional well-being. This includes comprehensive medical, dental, and vision plans, a 401(k), pension, and life insurance. Employees also receive parental benefits, adoption assistance, a paid time off program with holidays, and dedicated paid volunteer hours. Additionally, USAA supports professional growth through career path planning and continuing education, alongside various wellness programs. Who We're Looking For We are seeking a Senior Marketing Data Scientist with a Bachelor's degree in a quantitative field or equivalent experience, coupled with at least 6 years in predictive analytics or data analysis. The ideal candidate will have extensive experience in training and validating various analytical models, and be proficient in dynamic scripted languages like Python or R. You should possess strong skills in querying and preprocessing diverse data types from both structured and unstructured sources, and be adept at performing ad-hoc analytics. Experience in communicating complex analytical results to non-technical stakeholders and mentoring junior staff is crucial. Candidates with prior U.S. military service or military spouse status are highly valued, as is experience in marketing analytics audience strategy, working with third-party data for targeting models, and proficiency in digital platforms and identity resolution. Expert-level SQL and Python/R skills, comfort in cloud data environments, and experience with data visualization tools are also essential. Bachelor's degree in a quantitative discipline or 4 years of related experience. 6 years of experience in predictive analytics or data analysis, or 4 years with an advanced degree. 4 years of experience in training and validating statistical, physical, machine learning, and advanced analytics models. 4 years of experience in dynamic scripted languages like Python or R for statistical analyses and AI/ML model building. Proven experience writing easy-to-follow, well-documented, and commented code. Strong experience in querying and preprocessing data from structured and unstructured databases using SQL, HQL, NoSQL. Strong experience working with structured, semi-structured, and unstructured data files. Demonstrated skill in performing ad-hoc analytics using descriptive, diagnostic, and inferential statistics. Ability to assess and articulate regulatory implications and expectations of modeling efforts. Advanced experience with classical supervised modeling for prediction (e.g., linear/logistic regression, SVMs, decision trees). Advanced experience with unsupervised modeling (e.g., k-means clustering, hierarchical clustering, DBSCAN). Experience guiding and mentoring junior technical staff. Experience communicating analytical and modeling results to non-technical business partners with a focus on recommendations. Prior U.S. military service or being a military spouse/domestic partner is highly valued. 3+ years in marketing analytics audience strategy or paid media. 3+ years working with 3rd party data sources to build marketing targeting models. 3+ years in digital platforms (Adobe, Google) and clickstream data. 3+ years in identity resolution (deterministic/probabilistic matching, household graphs, clean rooms). Expert proficiency in SQL and Python or R; comfortable in cloud data environments (Snowflake, Bigquery, Databricks). Experience with data visualization or BI tools (Tableau, Power BI) to communicate insights effectively. Beyond the Standard Remote eligibility in the continental U.S. with occasional business travel Individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week Relocation assistance available Opportunity to support active-duty military spouses with remote or hybrid flexibility Competitive compensation based on experience and market data Potential for pay incentives based on performance Shape Marketing Strategy with Data at USAA Join USAA as a Senior Marketing Data Scientist and play a pivotal role in shaping marketing acquisition strategies. You'll lead technical work, integrate diverse data, and optimize investments to empower the military community and their families. This remote-eligible position offers a competitive salary and the chance to make a significant impact.