As a Senior Marketing Data Scientist, you will be instrumental in shaping USAA's marketing acquisition strategies. Your role involves leading the technical aspects of audience strategy, including model development and evaluation, data integration, and identity resolution across various marketing channels. You will directly influence audience selection and investment optimization, while also setting technical standards and mentoring junior analysts. What You'll Be Doing as a Senior Marketing Data Scientist Gather, interpret, and manipulate structured and unstructured data for advanced analytical solutions. Develop scalable, automated solutions using machine learning, simulation, and optimization. Select appropriate modeling techniques considering data limitations and business needs. Develop and deploy models within the Model Development Control (MDC) and Model Risk Management (MRM) framework. Compose technical documents for knowledge persistence, risk management, and technical review. Assess business needs to propose analytical and modeling projects. Prioritize analytics and modeling problems with business and analytics leaders. Build and maintain a robust library of reusable, production-quality algorithms and supporting code. Translate complex business requests into analytical questions, execute analysis, and communicate outcomes to non-technical colleagues. Manage project milestones, risks, and impediments. Escalate potential issues that could limit project success or implementation. Develop best practices for engaging with Data Engineering and IT for deploying analytical assets. Maintain expertise and awareness of cutting-edge techniques. Actively seek opportunities to learn new techniques, technologies, and methodologies. Mentor junior data scientists in modeling, analytics, and computer science tasks. Participate in internal communities driving data science technology and culture transformation. Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled. What We Offer You Comprehensive medical, dental, and vision plans 401(k) retirement plan Pension plan Life insurance Parental benefits Adoption assistance Paid time off program with paid holidays 16 paid volunteer hours Various wellness programs Career path planning and continuing education What We Offer You USAA offers a robust benefits package designed to support employees' physical, financial, and emotional well-being. This includes comprehensive medical, dental, and vision plans, along with a 401(k) and pension plan. Employees also receive life insurance, parental benefits, adoption assistance, and a generous paid time off program that includes paid holidays and 16 paid volunteer hours. Additionally, various wellness programs and opportunities for career path planning and continuing education are provided to support professional growth. Who We're Looking For We are seeking a Senior Marketing Data Scientist with a strong background in quantitative analysis and model development. The ideal candidate will possess a Bachelor's degree in a relevant field or equivalent experience, coupled with at least 6 years in predictive analytics or data analysis. You should have extensive experience in training and validating various analytical models, and be proficient in dynamic scripted languages like Python or R. A proven ability to write clear, well-documented code and strong experience in querying and preprocessing diverse data types are essential. We value candidates who can perform ad-hoc analytics, understand regulatory implications of modeling, and have advanced experience with both supervised and unsupervised modeling techniques. Furthermore, the ability to mentor junior staff and effectively communicate complex analytical results to non-technical stakeholders is crucial. Experience in marketing analytics, working with third-party data sources, digital platforms, and identity resolution will set you apart, as will expert proficiency in SQL and cloud data environments, and experience with data visualization tools. Bachelor's degree in a quantitative discipline or equivalent experience. 6 years of experience in predictive analytics or data analysis, or 4 years with an advanced degree. 4 years of experience in training and validating statistical, physical, machine learning, and other advanced analytics models. 4 years of experience in one or more dynamic scripted language (e.g., Python, R) for statistical analysis and AI/ML model building. Proven experience writing easy-to-follow, well-documented, and commented code. Strong experience in querying and preprocessing data from structured and unstructured databases using SQL, HQL, NoSQL. Strong experience working with structured, semi-structured, and unstructured data files. Demonstrated skill in performing ad-hoc analytics using descriptive, diagnostic, and inferential statistics. Ability to assess and articulate regulatory implications and expectations of modeling efforts. Advanced experience with classical supervised modeling techniques (e.g., linear/logistic regression, decision trees). Advanced experience with unsupervised modeling techniques (e.g., k-means clustering, DBSCAN). Experience guiding and mentoring junior technical staff. Experience communicating analytical and modeling results to non-technical business partners. Prior U.S. military service or being a military spouse/domestic partner is highly valued. 3+ years in marketing analytics audience strategy or paid media. 3+ years working with 3rd party data sources to build marketing targeting models. 3+ years in digital platforms (Adobe, Google) and clickstream data. 3+ years in identity resolution (deterministic/probabilistic matching, household graphs, clean rooms). Expert proficiency in SQL and Python or R, comfortable in cloud data environments (Snowflake, Bigquery, Databricks). Experience with data visualization or BI tools (Tableau, Power BI). USAA does not provide visa sponsorship for this role. Do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.). Beyond the Benefits Remote eligibility within the continental U.S. with occasional business travel Relocation assistance available Opportunity to mentor junior data scientists Participation in internal communities driving data science transformation Support for active-duty military spouses with remote or hybrid flexibility

Senior Marketing Data Scientist:

Drive Impact with Data Join USAA as a Senior Marketing Data Scientist and play a pivotal role in shaping marketing acquisition strategies. You'll lead technical work in audience strategy, building and evaluating models to optimise investments. This remote-eligible position offers a competitive salary and relocation assistance, empowering you to make a significant impact on the financial security of military families. Employees may also be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.