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Liaison Creative + Marketing

Marketing Data Specialist - OEM Alliances

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What they do

A Data Specialist uses software to store and organize data, such as an organization's records or financial information. Facilitates user and client access to information stored in databases. Ensures accuracy and efficient maintenance of data.

$61,791 / year median in Texas

+13% projected growth

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Job Description

Support a tech leader with analytics and budget tracking for co-marketing projects with their global partners
Data Analysis and Reporting:
Build and maintain dashboards that track marketing spend and performance. Turn raw data into monthly and quarterly reports for leadership, and respond to ad hoc analysis requests with speed and accuracy.
Partner and Stakeholder Support:
Serve as a responsive, service-minded point of contact for cross-functional teams and external OEM partners. Manage marketing budgets, forecasting, and fund transfers (including rollovers and shift backs) and oversee the secure distribution and governance of marketing and product content with clear, proactive communication.
Operational Excellence:
Partner with Finance and Marketing to keep programs running efficiently. Document and improve workflows, support portal operations and system enhancements, and grow into an expert on co-marketing programs. 2 to 5 years of experience in a role involving data analysis, reporting, or marketing operations. High proficiency with Excel (pivot tables, VLOOKUP, Power Query, formulas) Bachelor's degree in Marketing, Business, Finance, or a related field Proven ability to turn complex data into clear, visual insights (PowerPoint, dashboards, or similar) that drive decisions. A service-first mindset. You enjoy being the go-to person for partners and stakeholders, and communicate with patience and clarity. Takes full ownership and accountability for assigned tasks and scope, following through to completion. Curious about and comfortable with AI tools. You look for ways to use them to work faster and smarter. Organized, detail-oriented, and able to juggle multiple priorities and double-check reporting before it's delivered. Self-directed, proactive problem solver who works issues through independently and escalates with proposed solutions, not just questions. Strong written and verbal communication with cross-functional, global stakeholders, tailoring the same message to each audience's role and level of understanding. Flexibility for occasional early or late calls with teams in Asia and Europe, plus some weekly after-hours team calls.
Qualifications:
Microsoft Excel (pivot tables, VLOOKUP, Power Query, formulas) Microsoft PowerPoint Experience with AI tools like Microsoft Copilot Power BI or similar data visualization tool experience is a plus