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Salesforce & Marketing Cloud Administrator
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INA Solution Inc
Remote
Full-Time
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73
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Job Description
Salesforce & Marketing Cloud Administrator INA Solution Inc - 3.5 Boston, MA Job Details Contract $35 - $38 an hour 1 day ago Qualifications CSS SQL JavaScript Marketing analytics HTML Full Job Description Overview We are seeking a dynamic and detail-oriented Salesforce & Marketing Cloud Administrator to join our innovative marketing team. In this role, you will be responsible for managing and optimizing our Salesforce platform alongside Marketing Cloud solutions to drive impactful multichannel marketing campaigns. Your expertise will empower our organization to enhance lead generation, improve customer engagement, and streamline marketing automation processes. This paid position offers an exciting opportunity to leverage your technical skills and marketing knowledge in a fast-paced environment committed to growth and innovation. Responsibilities Manage and configure Salesforce and Salesforce Marketing Cloud to support marketing automation, email campaigns, and customer data management. Develop and maintain integrations with third-party tools such as Pardot, Marketo, Eloqua, HubSpot, and Google Analytics to ensure seamless data flow across platforms. Implement multichannel marketing strategies by utilizing email marketing, digital advertising, social media, and other channels to maximize reach and engagement. Analyze campaign performance using data analysis skills and attribution modeling techniques to optimize marketing efforts and improve ROI. Create and customize dashboards, reports, and workflows within Salesforce to monitor lead generation activities and campaign effectiveness. Maintain data integrity by performing regular audits, cleansing customer records, and ensuring compliance with data privacy standards. Provide technical support and training for team members on Salesforce features, marketing automation tools, HTML/CSS customization, and best practices. Skills Proficiency in Salesforce administration with experience in Salesforce Marketing Cloud; familiarity with Pardot, Marketo, Eloqua, HubSpot is a plus. Strong knowledge of digital marketing channels including email marketing, B2B marketing strategies, and multichannel campaigns. Technical expertise in JavaScript, HTML, CSS for customizing email templates and landing pages within Marketing Cloud. Experience with SQL for querying databases and analyzing campaign data effectively. Hands-on experience with Google Analytics for tracking campaign performance metrics. Solid understanding of attribution modeling techniques to evaluate the impact of various marketing touchpoints. Excellent data analysis skills combined with the ability to interpret complex datasets for strategic decision-making. Join us as a Salesforce & Marketing Cloud Administrator to play a pivotal role in transforming our digital marketing landscape! Bring your technical prowess, creative problem-solving skills, and passion for innovative marketing solutions to help us achieve new heights in customer engagement and lead generation.