Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU

Job Description Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe. The U.S. Respiratory business within our company is a growing part of our Company. The Associate Director U.S. Marketing- Insights, Data & Optimization, Respiratory BU will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset. This role plays a critical role in shaping patient marketing strategy through deep understanding of patient behaviors, market dynamics, and campaign performance. This role is responsible for generating insights, building measurement frameworks, and driving continuous optimization across patient-focused marketing initiatives. The Insights, Data & Optimization lead partners closely with the Patient Marketing team, Customer Agile Teams (CATs), Analytics, and Digital Engagement teams to ensure all strategies and tactics are grounded in evidence and designed for measurable impact. This position will be based in Upper Gwynedd, PA and will report into the ED, U.S. Marketing, HCC Strategy Leader, Respiratory BU. Key Responsibilities include, but are not limited to: Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design. Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics. Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels. Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends. Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion. Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies. Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution. Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders. Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments. Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines. As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other's development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team's thinking by challenging the status quo for the purpose of creating stronger outcomes.

Education:

Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.

Requirements:

Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry. Preferred experience in insights, analytics, marketing science, or data-driven strategy. Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics. Proven experience translating insights and data into actionable marketing recommendations. Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation. Ability to synthesize complex data into clear narratives for diverse stakeholders. Strong project management skills and experience working cross-functionally in agile or matrixed environments. Excellent communication and presentation skills. Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing.

Location:

Upper Gwynedd, PA - Hybrid working model.

Travel:

Requires approximately 25% travel, including some weekends.

Required Skills:

Acceso al mercado, Acceso al mercado, Adaptabilidad, Analítica digital, Biotecnología, Compromiso de los pacientes, Creación de contenido, Creatividad, Cumplimiento normativo, Gestión de marca, Gestión de productos, Investigación de mercado, Lanzamientos del producto, Liderazgo multifuncional, Marketing, Marketing de atención médica, Marketing de EE. UU., Marketing digital, Marketing omnicanal, Mensajería móvil, Opiniones del cliente, Participación digital de consumidores, Pensamiento estratégico, Planificación estratégica, Privacidad de datos {+ 2 more}

Preferred Skills:

Current Employees apply HERE Current Contingent Workers apply HERE Solo para residentes en EE. UU. y

Puerto Rico:

Nuestra empresa está comprometida con la inclusión, velando para que las personas puedan participar en un proceso de contratación que muestre sus verdaderas capacidades. Haga clic aquí si necesita adaptaciones durante el proceso de solicitud o contratación. Somos un empleador que ofrece igualdad de oportunidades, comprometido con fomentar un lugar de trabajo inclusivo y diverso. Todos los solicitantes calificados recibirán consideración para el empleo sin distinción de raza, color, edad, religión, sexo, orientación sexual, identidad de género, origen nacional, estado de veterano protegido, o estado de discapacidad, u otras características protegidas legalmente aplicables. Para obtener más información sobre los derechos personales bajo las leyes de empleo de igualdad de oportunidades de los EE. UU., visite: EEOC Conozca sus derechos EEOC Suplemento GINA Transparencia de pago No discriminación Orgullosos de ser una empresa que adopta el valor de reunir a personas diversas, talentosas y comprometidas. La forma más rápida de lograr una innovación revolucionaria es cuando las ideas diversas se unen en un entorno inclusivo. Alentamos a nuestros colegas a desafiar respetuosamente el pensamiento de los demás y abordar los problemas de manera colectiva. Learn more about your rights, including under California, Colorado and other US State Acts U.S. Hybrid Work Model Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.

This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote". The salary range for this role is $142,400.00 - $224,100.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits. You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only:

We will consider qualified applicants with arrest and conviction records for employment in compliance with the

San Francisco Fair Chance Ordinance Los Angeles Residents Only:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Contrato indefinido

Relocation:

No relocation

VISA Sponsorship:

No Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid Shift:

1st -

Day Valid Driving License:

No Hazardous Material(s):

N/A Job Posting End Date:

04/3/2026 •A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Nuestra compañía es líder mundial de atención de la salud con una cartera diversificada de medicamentos con receta, vacunas y productos de salud animal. La diferencia entre potencial y logro radica en la chispa que alimenta la innovación y la creatividad; este es el espacio donde hemos codificado nuestro legado durante más de un siglo. Nuestro éxito está respaldado por la integridad ética, el impulso hacia adelante y una misión inspiradora para lograr nuevos hitos en la atención sanitaria global.