Job Description
Job Title Manager, Consumer Data Activation Lead Division:
Professional Products Division Location:
New York, NY Reports To:
AVP, DDX
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology. What You Will Learn:
This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand. They will be responsible for the execution and continuous refinement of CRM and Consumer Data strategy. The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on 'Single View of Consumer' learnings and provide insights on customer value and customer segments. This role will also include management of loyalty driving initiatives to help drive consumer engagement. The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of CRM/Multi-channel marketing (including web, mobile, email, loyalty) having managed best in class digital initiatives and led CRM in high-growth market-leading companies. What We Are Looking For:
Required Qualifications:
Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders Excellent teamwork skills A facilitator and collaborator; able to work in fast-paced, demanding environment Advanced analytical skills and in-depth database segmentation experience Ability to work closely with a diverse group of individuals of various functional disciplines Big-picture thinker and experience in a dynamic, high-growth environment Must possess excellent creative, organizational, verbal and written communication skill Preferred Qualifications:
BA/BS in Marketing, Communications, Business Management. MBA preferred, not required. Relevant industry experience with 5+ years' experience specifically in CRM and loyalty, required. Experience managing a loyalty program preferred Experience with programmatic media is a plus Strong and proven interactive track record/performance. Background/interest in cosmetics/beauty/hair/skin care preferred As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs. Additional Benefits Information As Follows:
Salary Range :
$98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
