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Sr. Market Information Manager - Marketing Channel Execution
Charlotte, North Carolina; Newark, Delaware; Plano, Texas;
Additional locations Posted Sep 30, 2026
Apply Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms. Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in
Online Banking, Mobile Erica, Financial & Contact Centers Required Qualifications:
5+ years in roles related to project and initiative delivery
Develop implementation plans for targeted customer offers & referrals managed via Insight Engine
Translate the intended customer & associate experience into technical requirements for real-time offer display
Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments
Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment
Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion
Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities
Ability to work across teams to coordinate with clear communication and influence
Ability to learn and navigate new user interfaces
Skills:
Attention to Detail
Business Operations Management
Collaboration
Project Management
Technical Strategy Development
Business Process Analysis
Decision Making
Oral Communications
Recording/Organizing Information
Solution Delivery Process
Active Listening
Analytical Thinking
Continuous Improvement
Data Quality Management
High School Diploma / GED / Secondary School or equivalent It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:
1st shift (United States of America)
Hours Per Week:
40 Apply Full time
JR-26035890
Travel:
No Age requirement: Must at least be 18 years of age. Massachusetts pay and benefits information New Jersey pay and benefits information
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Opens in new window Street Address
Primary Location:
150 N COLLEGE ST, NC, Charlotte, 28255 Opens in new window
Additional Locations:
655 Paper Mill Rd, Newark, Delaware, United States Opens in new window
7105 CORPORATE DR, Plano, Texas, United States Opens in new window
1500 American Blvd, Pennington, New Jersey, United States Opens in new window
2505 W
CHANDLER
BLVD, Chandler, Arizona, United States Opens in new window
100 Federal St, Boston, Massachusetts, United States Opens in new window
Applicants with Disabilities Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please email us at candacc@bofa.com for reasonable accommodation requests. This email address is dedicated exclusively to assist job seekers who request an accommodation due to a disability. Only messages for this purpose will be considered, and a response may take up to two business days. Include the following information in your email: Full name, Phone number, Email address and the JR number (if applicable) to which you're applying.