Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers ABB Inc

• Browns Point, WA Posted:

  5/22/2026

•

Expires:

8/20/2026

Job ID:

293434854 Job Description At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Industries and Channel Marketing Manager __ Your role and responsibilities: As aStrategic Marketing Manager, Data Center, you willlead marketdriven growth initiatives for the U.S. Data Centermarket. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification's strategy, positioning ABB as a trusted technology partner. This is a crossfunctional role working closely withcommercial, product,marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactfulmarketingexecutionand storytelling. For this position, we are open to candidates working Hybrid out of the Cary, NC office or full-remote in the United States. This role is contributing to the Electrification Smart Buildings division in the United States. Key Responsibilities Strategic marketing leadership

• Develop segmentspecific strategies for the U.S. data center market, translating longterm business priorities into clear gotomarket plans and measurable campaign objectives. Market and competitive intelligence
• Deliver datadriven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. Integrated marketing execution
• Lead crossfunctional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. Industry engagement and thought leadership
• Elevate ABB's presence in the data center ecosystem through industry participation, speaking engagements, and thoughtleadership initiatives that strengthen brand positioning.

Qualifications Bachelor's degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master's degree with 10+ years of relevant experience. Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or missioncritical facilities), specifically within the US market. Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority. Exhibits a high say/do ratio-sets clear commitments and delivers results with consistency andcredibility. Strong analytical, communication, and executivelevel presentation skills. Ability to travel up to 30% within the U.S. What's in it for you? More about us Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium

• and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others.

With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification Why ABB? What's in it for you: We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. ABB is an