GENERAL PURPOSE

Under general supervision, performs professional services in the areas of social media, web media content, presentations, promotional campaigns, graphic design and written materials; implements effective digital communication and marketing program to include the creation of digital content on the City's social media platforms. Edits digital content and uses analytics to evaluate the effectiveness of social media communication and contributes to the creation and implementation of digital content and media strategies.

PRIMARY DUTIES AND RESPONSIBILITIES

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties. Designs, develops, and creates graphics, signs, brochures, reports, documents, and other collateral materials for City departments. Performs various graphic design functions such as development of logos, advertising campaigns, and marketing materials, publications, newsletters, brochures, posters, fliers, and signage. Creates, designs, writes, edits, curates schedules, and publishes digital content on the City's social media platforms. Researches, develops, and recommends ideas and formats for various projects as assigned. Plans, organizes, and evaluates technical considerations for typesetting, printing, photography and camera work. Performs photography and videography at City functions and events for social media and special projects as needed; edits photographs and videos. Contributes to the City's brand standards, style guidelines, policies, and social media guidelines; communicates to City departments to ensure standards are met. Collaborates with other staff members and other City departments to meet all project timelines and deliverables from creative concepts to completion. Works with vendors and printers on assigned projects. Researches and evaluates hardware and software required to support assigned work; updates digital assets as needed. Performs other duties as assigned or required.

SUPERVISION EXERCISED

None.

Education and Experience:

Bachelor's Degree in graphic design, web design and development, fine arts, advertising, or related field and three (3) years of experience in the graphic design field, media or marketing, photography or videography, or an equivalent combination of education and experience.

Special Requirements:

None.

Knowledge of:

City organization, policies, and procedures. Applicable laws, codes, rules, and regulations. Methods and techniques for developing and presenting marketing, promotion, advertising, public information, and community relations programs. Technical requirements for print and electronic media. Design fundamentals including page layout, typography, design composition and color. Local system access, file sharing, and security guidelines and procedures. Photography and videography techniques and methods Graphic design concepts. Computer software and applications related to graphic design such as Adobe Creative Suite and Canva Skill in: Using a computer and related equipment and web development and site management applications, to draft and create social media posts, articles, blogs, reports, policies, memos, and various types of correspondence. Using industry-standard software to create and design graphics, animation, and special effects, including photo editing. Clearly communicating reasoning behind design choices. Analyzing problems and determining effective solutions. Assessing and prioritizing multiple tasks, projects and demands. Following and effectively communicating technically complex instructions. Establishing and maintaining cooperative working relationships with City departments and City employees. Performing duties in print, web and video. Physical Demands /

Work Environment:

Standard office environment. 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