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PB
PNC Bank NA
Lead Product Owner - Customer Interaction Management (CIM)
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Based on Pennsylvania data
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What they do
A Product Owner is a member of the product development team who writes user stories and defines the tasks needed for engineers to work using the Agile Development Framework.
$101,160 / year median in Pennsylvania
+16% projected growth
Job Description
Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Lead Product Owner within PNC's MarTec organization, you will be based in a PNC Marketing Hub. Position Summary Seeking a motivated and execution-focused Lead Product Owner to drive the evolution of Customer Interaction Management (CIM) capabilities that enable personalized customer experiences across channels. This C4-level individual contributor role owns a meaningful portfolio of CIM platform capabilities and partners across business, marketing, analytics, operations, and technology teams to translate business needs into scalable product outcomes. The ideal candidate brings strong product ownership discipline, customer engagement knowledge, analytical thinking, and the ability to influence without authority in a matrixed organization. This role balances strategic thinking with hands-on execution, with accountability for backlog quality, roadmap alignment, stakeholder partnership, and delivery of measurable customer and business outcomes. Key Responsibilities Product Ownership & Strategy
- Own a defined portfolio of CIM capabilities and maintain a roadmap aligned to business objectives.
- Evaluate customer, business, and operational needs to identify opportunities for capability enhancement.
- Partner with stakeholders to define and communicate product vision, priorities, and expected outcomes.
- Translate business challenges into scalable, reusable product capabilities rather than one-off solutions.
- Contribute to the evolution of CIM decisioning, execution, data, and measurement capabilities. Backlog Management & Prioritization
- Manage and prioritize the product backlog based on business value, customer impact, risk, effort, and dependencies.
- Define epics, features, user stories, acceptance criteria, and success measures.
- Make prioritization recommendations and trade-off decisions using data and business insight.
- Ensure roadmap decisions support immediate business needs while advancing long-term platform goals.
- Maintain backlog health, clarity, and readiness for delivery teams. Cross-Functional Collaboration
- Serve as a trusted partner to business, marketing, analytics, technology, and operations teams.
- Facilitate requirement discussions, solution reviews, and backlog refinement activities.
- Build alignment across stakeholders with different priorities and perspectives.
- Communicate product plans, risks, dependencies, and release readiness clearly and consistently.
- Support leadership and working team discussions with concise product recommendations. Capability Design & Delivery
- Collaborate with architects, engineers, analysts, and operations partners to shape scalable and configurable solutions.
- Provide product guidance throughout design, build, testing, implementation, and adoption.
- Ensure delivered capabilities align with customer needs, business objectives, and platform standards.
- Support issue resolution by clarifying requirements, outcomes, scope, and product intent.
- Identify opportunities to reduce manual work, simplify processes, and improve platform reuse. Performance & Continuous Improvement
- Define and monitor success metrics for assigned capabilities.
- Analyze adoption, engagement, conversion, and operational performance to identify improvement opportunities.
- Use data, experimentation, stakeholder feedback, and customer insight to inform product decisions.
- Recommend enhancements that improve platform value, customer experience, and operational efficiency.
- Promote continuous improvement through measurement, learning, and feedback loops.