Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com. Description
Responsibilities Contributes to the development of addressable market maps and existing offers through segment cross-functional teams
Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness
Leads or supports growth projects as a Marketing resource by using Stage Gate to make high-quality strategic choices on all initiatives; assists others as needed
Establishes and tracks metrics to ensure post launch efforts are contributing to segment strategy and performance; provides recommendation to Marketing leaders if changes are needed
Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
Recommends potential growth initiatives in the market based on market trends and insights, as well as customer discovery
Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
Communicates offers that tie to initiatives; offers may be new, existing, or revised
Draws conclusions from multiple sources to create insights that support growth projects
Networks and becomes an industry expert in assigned markets
Interfaces with leverage points through the value chain to identify potential product and application opportunities
Qualifications A bachelor's degree in Business, Marketing or Technology
8+ years' commercial experience combining strong strategic marketing skills with a strong bias for execution Preferred experience: Semiconductor/Electronics industry knowledge Strong business/marketing acumen
Industry experience and knowledge of the relevant value chain is preferable Functional Skills and Capabilities Develops Marketing Skills in others
Develops Industry/ Market Expertise and Insights
Identifies Opportunities
Demonstrates Segmentation and Targeting
Manages Projects
Develops Business Cases (Investment Level)
Develops Marketing Mix
Develops Value Propositions and Offers
Assesses Solution Feasibility
Activates Markets
Decision Making
Collaboration
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law. Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.