Organic Content Architect (AI-Fluent)

On-site, full-time — New Orleans, LA We're hiring an Organic Content Architect to drive the newest chapter of our organic content division. The role functions from end-to-end, with responsibility in strategy, production, client reporting, scope discipline, and trust in the development of the company's own brand presence. You'll write across distinct brand voices, build content calendars that move the needle for clients, and shape how our agency's brand shows up in the world. The role is designed with AI tools fully baked in. You'll inherit a mature, Claude-powered content production workflow, with prompts, templates, SOPs in place to refine as you go. Our ideal candidate lives at the intersection of creativity, execution, and data. You concept work that's on-brand and culturally relevant, understand what actually performs across channels and audiences, collaborate with creators and designers to bring concepts to life, and analyze performance to extract real learnings — not vanity metrics dressed up as insight. What You'll Own 1. Organic Social Strategy & Production You'll lead organic social across a portfolio of clients with meaningfully different brand personalities and audience expectations. Own monthly content calendars per client, grounded in audience research, platform behavior, and seasonal dynamics Write captions, carousels, executive posts, scripts, long-form threads, and whatever else the platform demands — fluently across multiple brand voices in a single workweek Produce 1-2 reels per client per month Brief our design contractor on graphic templates and static assets Schedule and deploy through our third-party platform and native tools Track the cultural conversation in each client's category and use it to build relevance with the right audiences into the next month's build 2. Reporting Narrative & Performance Storytelling Our automated reporting infrastructure pulls the data. You tell the story. Translate dashboard data into qualitative monthly client reports that explain why numbers moved, not just what they were Identify trends across the portfolio and turn them into strategic recommendations Connect organic performance to broader marketing goals and client business outcomes Lead the organic portion of monthly client review calls Help clients understand their content strategy through the lens of business results 3. Scope Discipline & Production Health This is what separates this role from a typical social manager seat. You'll be a critical voice in our weekly operating rhythm and a key partner in protecting our pricing integrity. Track time-vs-budget per client weekly Flag accounts running over scope before month-end Document patterns of scope creep and surface them for strategic discussion Deliver contracted scope inside contracted hours — using the AI workflow to maintain quality without padding 4. AI Workflow Ownership You're inheriting a system that already works. The opportunity is to make it sharper. Own the Claude content production workflow, prompts, templates, and SOPs as agency IP Build and maintain reusable prompt frameworks for both visual and written content Iterate on process as we learn what's working Train future junior team members on the production system Stay current on emerging AI content tools and propose improvements as the technology evolves 5. Client Communication & Account Health Check-in emails with each organic client Respond to ad-hoc requests within agreed turnaround times Escalate sensitive client situations to the Accounts Director Manage and prioritize incoming requests while holding the line on scope 6. Our Own Brand Presence We have our own brand to build, and content matters in our growth.

Own our social presence:

calendar, copy, cadence Plan and execute pre/post-event content for major industry moments Light PR-adjacent content (blogs) around award entries and wins Suggest and help execute occasional thought leadership: case studies, industry POVs, founder perspective Maintain visual consistency across our own materials 7. Industry Presence Travel occasionally to select industry events to support content capture, social posting, and live coverage 8. Internal Operating Rhythm Active participation in weekly production meetings and client health checks Contribute to monthly cross-platform strategy meetings Help maintain client folder structure and documentation standards Who We're Looking For Required 3-6 years of social media or content marketing experience — agency, or strong in-house with multiple brands Multi-brand voice fluency. You can write distinctly across multiple voices in the same week and not blur them together AI-fluent. Active, comfortable use of Claude, ChatGPT, or similar in production workflows. This is non-negotiable, and we'll ask about it in the interview Hands-on reels production Self-managing. You can run a portfolio without daily check-ins Strong analytical and reporting skills. Comfortable with metrics, time tracking, Excel/Sheets, and writing client reports that actually get read Leadership comfort. Client emails, owning outcomes, communicating up, contributing to operating discussions Time management discipline. Comfortable working inside hour budgets and tracking accurately Deep platform knowledge of Instagram, TikTok, Facebook, and LinkedIn — including how each platform's algorithm, format, and culture genuinely differ Concepting chops. You can generate ideas, pressure-test them, articulate them clearly, and see them through with a creative team Strongly Preferred Familiarity with Metricool, Hootsuite, or similar scheduling platforms Client-facing presentation experience (monthly check-ins, QBRs) Experience leading or mentoring junior team members Comfort with onsite content capture when scoped What You Won't Be Doing So the right person says yes: No professional video editing (no Premiere) No community engagement or community management The Right Cultural Fit You take pride in delivering excellent work inside a budget rather than padding hours You're a strong writer who appreciates great copy and obsesses over voice You have visual sensibility — you don't need to be a designer, but you know good design when you see it You're warm, professional, and a clear communicator You want to lead a function and grow with it — not coast You're comfortable working in person with a team and prefer collaborative environments What We Offer Compensation $50,000-$55,000 base salary, depending on experience, with a guaranteed raise of up to $5K raise after 90 days of strong work Annual review with merit-based growth Time Off & Benefits 2 weeks accrued vacation Health insurance stipend Conventions and industry event travel The Environment On-site role at our New Orleans office Tooling that respects your time: AI workflow, automated reporting, clear scope per client A small team where your work has visible impact and your judgment matters Career Trajectory You'll lead our vision for organic media from day one Direct input on how the function evolves and what we offer clients Real path to a senior or director-level role as we continue to grow

Pay:

$50,000.00 - $55,000.00 per year

Benefits:

Paid time off

Experience:

Social media management: 3 years (Required)

Language:

English (Required)

Location:

New Orleans, LA 70118 (Required) Ability to

Commute:

New Orleans, LA 70118 (Required)

Work Location:

In person