The primary location of this position is on-site in Cullowhee, NC. This position is designated as being exempt from the State of North Carolina Human Resources Act (EHRA). The Web User Experience & Content Architecture Specialist transforms existing institutional information into clear, audience-centered digital experiences. The specialist organizes and structures content to create effective user journeys while applying information architecture, accessibility, search engine optimization (SEO), and answer engine optimization (AEO) practices to improve how university information is discovered and understood by people, search engines, and AI-driven systems. Working within the Web and Digital Content team, the position collaborates with campus partners, content professionals, and web developers to improve the organization, usability, accessibility, and discoverability of university websites. Required Knowledge, Skills, And Abilities Knowledge of user experience, information architecture, and content design principles, including navigation, hierarchy, and labeling used to organize website content around audience needs. Knowledge of web accessibility, usability, semantic content structure, and inclusive-design principles, including familiarity with applicable W3C and WCAG standards. Knowledge of SEO and emerging AEO practices, including how content structure supports discovery and understanding by people, search engines, and AI-driven systems. Ability to organize complex information into clear navigation, content hierarchies, user journeys, page structures, site maps, wireframes, or comparable planning materials. Ability to evaluate website content, audience feedback, usability findings, and available data to identify issues and recommend practical improvements. Ability to explain recommendations and coordinate website improvements with technical and non-technical partners. Minimum Qualifications Interested candidates must already be legally authorized to work in the United States and will not require any immigration sponsorship or support. Bachelor's degree in a field related to the position; or an equivalent combination of relevant education, training, and professional experience that demonstrates equivalent preparation in user experience, information architecture, content design, web design, or related digital work. All degrees must be received from appropriately accredited institutions. Demonstrated experience gathering stakeholder or audience needs and translating them into navigation structures, user journeys, site maps, wireframes, page architectures, or comparable UX and information-architecture deliverables. Preferred Qualifications Experience supporting large or content-rich websites involving multiple audiences, stakeholders, or content owners. Experience using a content management system and developing information architecture, content structures, site maps, wireframes, or comparable web-planning materials. Experience using web analytics, site-search data, usability findings, audience feedback, or similar evidence to inform website improvements. Familiarity with WCAG, semantic HTML, HTML/CSS, SEO, AEO, and accessible and responsive web practices. Position Type Permanent Full-Time Number of Hours Per Week 40 Number of Months Per Year 12 Posting Text Open Date 10/19/2026 Close Date Open Until Filled Yes Special Instructions to Applicants Please include a cover letter, resume, and a list of at least three professional references to include their complete contact information. Applicants are encouraged to provide examples of relevant work demonstrating their approach to user experience, information architecture, content organization, wireframing, usability, accessibility, or digital discoverability. Examples may include professional, academic, freelance, or personal work. A formal portfolio is not required. Applicants who do not have shareable work samples may describe relevant projects, their role in the work, and the approach they used as part of their application materials. Candidates selected for interviews may be asked to complete a brief skills-based exercise related to the responsibilities of the position. For more information please contact ### Background/E-Verify Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify . Proper documentation of identity and employability are required at the time of employment. Credential Verification All new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements. EOE Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu. University Safety The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.