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Gaming Marketing Systems Analyst
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Lodge Group
Las Vegas, NV (In Person)
$85,000 Salary, Full-Time
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Job Description
Gaming Marketing Systems Analyst Lodge Group Las Vegas, NV Job Details Full-time $75,000
- $95,000 a year 17 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Employee discount Flexible schedule Qualifications Teamwork Business intelligence Casino Bachelor's degree Property management systems (PMS) POS systems Python Full Job Description We are seeking a highly analytical and technically proficient Gaming Marketing Systems Analyst to serve as the primary marketing analytics, systems administration, and business intelligence resource for the ownership group.
- If This Sounds Like You…
- You use data to drive business decisions, not just create reports.
- You focus on profitability, customer value, and ROI.
- You are comfortable working with large datasets, marketing systems, and AI-enabled analytics.
- You enjoy solving business problems through data, technology, and critical thinking.
- You thrive in environments where ownership values objective, data-driven recommendations.
- Key Responsibilities
- Design, measure, and optimize direct marketing and media campaigns using testing and incrementality methodologies.
- Analyze gaming performance metrics including ADT, trip frequency, theoretical win, reinvestment, profitability, and retention.
- Ownership over online presence and all web platforms
- Administer patron management systems, player tracking systems, loyalty platforms, and marketing technologies.
- Monitor and upkeep of all Lodge web
- Manage audience segmentation, campaign deployment, user administration, and data integrity.
- Implement gaming promotions and track their effectiveness and profitability
- Present findings and recommendations directly to ownership and business leaders.
- Partner with operations, marketing, finance, and IT to improve business performance and customer engagement.
- Ability to connect analytics to business outcomes (CLV, Incremental revenue, profitability)
- Make recommendations on upgrades and or hardware replacement for assigned applications
- Qualifications Required
- Bachelor's degree with 4+ years of relevant experience, or a graduate degree in a quantitative discipline.
- Desire to understand a broad range of operations within the company.
- Experience in marketing analytics, CRM, loyalty marketing, database marketing, or customer analytics.
- Strong knowledge of POS/Aloha
- both front & back of house
- Experience with Konami Synkros (Slot Gaming)
- Experience administering marketing, loyalty, CRM, or patron management systems.
- Strong analytical, communication, and problem-solving skills.
- Experience implementing enterprise wide PMS' such as Quick books or Appfolio or Baseline Preferred
- Casino gaming, hospitality, entertainment, or loyalty marketing experience.
- Experience with Konami systems, player tracking platforms, and gaming databases.
- Experience with the following programs a plus: Snowflake, Python.
- Experience with web based data visualization tools.
- Hands-on experience with patron management systems, player tracking platforms, and gaming data storage.
- Experience supporting multi-property or multi-unit operations.
- Work Environment
- Full-time, on-site position based in Las Vegas, Nevada.
- Travel as needed for property visits and cross-property collaboration.
Flexible Hours Pay:
$75,000.00- $95,000.