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Design to Value (DTV) Consumer Insights Lead
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Fortune Brands
Riverwoods, IL (In Person)
$135,000 Salary, Full-Time
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Job Description
Company DescriptionFortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We're focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.
At Fortune Brands, we're building something big. We're advancing exciting innovations in all of our products and processes. We're delivering trust, dependability, sustainability, and style. To make it all happen, we've transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.
When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.
Explore life at Fortune Brands here.
Job DescriptionAs the DTV Insights Lead you will play a key role in supporting Fortune Brands' internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.
This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You'll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.
You'll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role focused on solving practical problems, connecting data to real-world outcomes, and enabling teams to apply insights in decision-making.
We value individuals who can Think Fast, leveraging research and analytics to guide timely product improvements; Work It Together, building strong partnerships with cross-functional teams to interpret data and drive value; and Make the Hard Call, providing grounded recommendations based on evidence and consumer need.
What you will be doing:
Consumer and Professional Research & AnalysisSupport Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products for our consumer and professional channelsSupport the identification and development of new‑to‑portfolio product innovation opportunities through the DTV project workstreamWork with internal teams to define research questions and develop clear, actionable learning plansDesign, conduct and synthesize insights from a range of research methodologies—including qualitative, quantitative, advanced analytics, and AI‑driven approaches—to understand perceptions, product usage, and value drivers for both consumers and professionalsManage and coordinate research execution with internal partners and external agenciesData Integration & Insight DevelopmentCombine primary and secondary data to develop a complete understanding of product performance needs from the consumer and professional perspectiveAnalyze consumer, professional, competitive, and category data to identify product improvement opportunitiesTranslate findings into practical, data-informed recommendations that balance consumer value with business goalsCollaboration & SupportPartner closely with B2C and B2B Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisionsCollaborate within Agile working pods to provide insights that support iterative testing and product refinementMaintain relationships with research vendors and ensure research methods meet quality and timing needsCommunicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next stepsContinuous Improvement & Technical ApplicationSupport the adoption of new research methodologies, tools, and analytic approaches to improve efficiency and depth of insightContribute to building a repository of consumer learnings that can be shared across teams to inform future value creation effortsApply a technical, data-informed mindset to prioritize opportunities that deliver measurable impact Qualifications10+ years of experience in consumer insights, market research, product innovation, or related fieldsBachelor's degree in a related field and/or high school diploma/GED and relevant experience requiredFluency in a range of research methodologies, including qualitative, quantitative, advanced analytics, and AI-driven approachesDemonstrated experience supporting new product innovationExperience in product and user-testing researchProven ability to design and conduct research with B2C, B2B and professional audiences, including experience managing specialized B2B research partnersDemonstrated success to design and execute advanced analytic methodologies (e.g., discrete choice modeling) to address complex business questionsStrong storytelling skills with the ability to distill complexity into inspiring, actionable narrativesProficiency with DIY tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting).Ability to synthesize complex data into clear, actionable insights
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.
Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.
Equal Employment OpportunityFortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable AccommodationsFortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.
At Fortune Brands, we're building something big. We're advancing exciting innovations in all of our products and processes. We're delivering trust, dependability, sustainability, and style. To make it all happen, we've transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.
When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.
Explore life at Fortune Brands here.
Job DescriptionAs the DTV Insights Lead you will play a key role in supporting Fortune Brands' internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.
This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You'll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.
You'll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role focused on solving practical problems, connecting data to real-world outcomes, and enabling teams to apply insights in decision-making.
We value individuals who can Think Fast, leveraging research and analytics to guide timely product improvements; Work It Together, building strong partnerships with cross-functional teams to interpret data and drive value; and Make the Hard Call, providing grounded recommendations based on evidence and consumer need.
What you will be doing:
Consumer and Professional Research & AnalysisSupport Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products for our consumer and professional channelsSupport the identification and development of new‑to‑portfolio product innovation opportunities through the DTV project workstreamWork with internal teams to define research questions and develop clear, actionable learning plansDesign, conduct and synthesize insights from a range of research methodologies—including qualitative, quantitative, advanced analytics, and AI‑driven approaches—to understand perceptions, product usage, and value drivers for both consumers and professionalsManage and coordinate research execution with internal partners and external agenciesData Integration & Insight DevelopmentCombine primary and secondary data to develop a complete understanding of product performance needs from the consumer and professional perspectiveAnalyze consumer, professional, competitive, and category data to identify product improvement opportunitiesTranslate findings into practical, data-informed recommendations that balance consumer value with business goalsCollaboration & SupportPartner closely with B2C and B2B Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisionsCollaborate within Agile working pods to provide insights that support iterative testing and product refinementMaintain relationships with research vendors and ensure research methods meet quality and timing needsCommunicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next stepsContinuous Improvement & Technical ApplicationSupport the adoption of new research methodologies, tools, and analytic approaches to improve efficiency and depth of insightContribute to building a repository of consumer learnings that can be shared across teams to inform future value creation effortsApply a technical, data-informed mindset to prioritize opportunities that deliver measurable impact Qualifications10+ years of experience in consumer insights, market research, product innovation, or related fieldsBachelor's degree in a related field and/or high school diploma/GED and relevant experience requiredFluency in a range of research methodologies, including qualitative, quantitative, advanced analytics, and AI-driven approachesDemonstrated experience supporting new product innovationExperience in product and user-testing researchProven ability to design and conduct research with B2C, B2B and professional audiences, including experience managing specialized B2B research partnersDemonstrated success to design and execute advanced analytic methodologies (e.g., discrete choice modeling) to address complex business questionsStrong storytelling skills with the ability to distill complexity into inspiring, actionable narrativesProficiency with DIY tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting).Ability to synthesize complex data into clear, actionable insights
Preferred Qualifications:
Master's degree in a related disciplineExperience applying Agile and AI-enabled research methods with direct experience in Agile sprint environments or product podsAdditional InformationFortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role isHiring Pay Range:
$105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.
Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.
Equal Employment OpportunityFortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable AccommodationsFortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.