Marketing Agency Services

Request for Proposal Marketing Agency Services 1. Introduction & Background Build Pagosa is a community and workforce development organization based in Pagosa Springs, Colorado. Our mission is to provide a skilled workforce for the Pagosa Springs community and surrounding area through public-private partnerships, financial support and workforce training. We are seeking proposals from qualified marketing agencies to support a comprehensive brand refresh and marketing initiative. We would like to establish a collaborative relationship, and anticipate at least one group brainstorming session and multiple review meetings to inform final deliverables. The Submission Deadline is Wednesday, May 20th. 2. Scope of Work The selected agency will be responsible for the following three core deliverables: 2.1 Website Design & Development Build Pagosa requires a complete redesign and redevelopment of its public-facing website. The project includes, but is not limited to Discovery and site audit of current web presence User experience (UX) research and sitemap development Visual design aligned with refreshed brand standards Full responsive development (desktop, tablet, mobile) Content management system (CMS) integration for internal team management SEO best practices and accessibility compliance Integration with existing tools (e.g., email, events calendar, social feeds) Quality assurance, testing, and launch support Ongoing post-launch support and documentation/training 2.2 Pitch Deck Development Build Pagosa requires a professionally designed, reusable pitch deck for use in stakeholder presentations, partner outreach, and fundraising.

Deliverables include:

Custom slide design aligned with brand standards Master template with editable slide layouts (PowerPoint and/or Google Slides) Two (2) rounds of revisions Final file delivery in both editable and presentation-ready formats 2.3 Marketing Standards & Brand Guidelines The agency will develop a comprehensive brand standards guide to ensure consistent representation of Build Pagosa across all channels.

This includes:

Logo usage rules (sizing, clear space, color variations, prohibited uses) Color palette with HEX, RGB, and CMYK specifications Typography system (primary and secondary typefaces, hierarchy, sizing) Iconography and imagery style guidelines Templates for common collateral (letterhead, email signature, social media) Digital and print application examples Final delivery as a polished PDF brand guide and editable source files 3. Project Timeline Proposals will be due Wednesday, May 20th. We expect to notify companies within two weeks if they have been chosen for an interview. We would like the website to be live within eight weeks of project kickoff, but will work with the marketing firm to make sure this is achievable. 4. Budget Build Pagosa has established an estimated budget range of $10,000-$15,000 for the full scope of work described in this RFQ. Respondents are encouraged to provide itemized pricing for each of the three deliverables as well as a combined total.

Please indicate in your proposal:

Itemized pricing per deliverable (Website, Pitch Deck, Brand Standards) Hourly rates for any out-of-scope work Any retainer or ongoing maintenance fees Payment schedule preferences 5. Submission Requirements Interested agencies should submit a complete response package that includes the following:

Cover Letter Agency Overview:

Company history, size, core capabilities, and areas of expertise.

Relevant Portfolio & Case Studies:

Minimum three (3) examples of similar work (website, pitch deck, and/or brand guide). Brief description of project scope, your role, and measurable outcomes where available. Proposed Approach Methodology for discovery, design, and delivery. How you would approach brand alignment across all three deliverables.

Project Team:

Key personnel assigned to this engagement and their roles.

References:

Minimum two (2) client references for similar projects

Detailed Pricing Proposal:

For services listed as well as ongoing services. 6. Submission Instructions All proposals must be submitted electronically to by Wednesday, May 20th.

Pay:

$10,000.00 - $15,000.00 per year

Work Location:

Hybrid remote in Pagosa Springs, CO 81147