RSP USA is seeking a UX/UI & Conversion Optimization Specialist to improve the customer journey across our website, marketing funnels, and digital platforms. This role combines UX/UI design, customer journey analysis, and data-driven optimization to identify opportunities, improve usability, and increase conversions. The ideal candidate is both analytical and creative, with the ability to interpret user behavior and performance data, identify friction points, and translate insights into actionable recommendations and intuitive digital experiences. Working closely with marketing and web development, this person will design website interfaces, create wireframes and mockups, and evaluate the impact of implemented improvements. This is a hands-on role for someone who can connect design decisions to measurable business outcomes and continuously improve how users interact with our products and services.

Key Responsibilities Customer Journey Analysis:

Map and evaluate customer journeys from initial awareness through purchase. Identify friction points, drop-offs, and opportunities to improve the user experience.

UX/UI Design:

Design intuitive, user-friendly interfaces for website pages, landing pages, forms, dashboards, and checkout flows. Create wireframes and mockups that balance usability, visual hierarchy, and conversion goals.

Data Analysis & Reporting:

Analyze website performance, conversion funnels, user behavior, and engagement metrics using tools such as Google Analytics and Microsoft Clarity. Translate findings into actionable insights and recommendations.

Conversion Rate Optimization:

Develop and prioritize hypotheses to improve conversion rates, reduce friction, and increase lead generation. Plan and evaluate A/B tests and other optimization initiatives.

Website Optimization:

Support ongoing website improvements, including page layouts, navigation, forms, responsiveness, and content structure. Identify opportunities to improve website usability, performance, and overall effectiveness.

Continuous Improvement:

Monitor the impact of implemented changes, report on results, and recommend next steps based on performance data, user behavior, and business priorities. Requirements Experience in UX/UI design and web design tools, such as Figma. Strong understanding of user-centered design principles, usability, information architecture, and customer journey mapping. Demonstrated ability to create wireframes, prototypes, and UI mockups for developer implementation. Strong analytical and problem-solving skills, including the ability to interpret performance data, identify usability issues, and develop data-informed recommendations. Understanding of conversion rate optimization, digital marketing funnels, and the factors that influence user conversion. Experience collaborating with developers and communicating design specifications, functionality, and responsive design requirements. Familiarity with website analytics and behavioral analysis tools, such as Google Analytics and Microsoft Clarity. Strong written and verbal communication skills, organizational skills, and attention to detail. Ability to manage multiple projects, prioritize work based on business impact, and work independently in a cross-functional environment. Preferred Experience Experience planning, implementing, or evaluating A/B tests and other conversion optimization initiatives. Experience with WordPress and page builders such as Elementor. Working knowledge of SEO best practices, including on-page optimization, metadata, internal linking, heading structure, and search-friendly content organization. Familiarity with Google Tag Manager, conversion tracking, event tracking, and marketing attribution. Experience analyzing website funnels, landing page performance, form abandonment, and user engagement to identify opportunities for improvement. Familiarity with CRM and marketing automation platforms and lead generation workflows. Experience working in a performance-driven marketing environment where website improvements are evaluated against measurable business goals.

Pay:

$75,000.00 - $85,000.00 per year

Benefits:

401(k) Dental insurance Employee assistance program Health insurance Life insurance Paid time off Vision insurance

Experience:

UI/UX Design:

3 years (Required)

Customer Journey Mapping :

2 years (Required)

Location:

Sarasota, FL 34236 (Preferred)

Work Location:

Hybrid remote in Sarasota, FL 34236