Web Designer

Overview Based on the context of your hiring needs in Pensacola, FL , here is a tailored job description for a Web Designer focused specifically on revamping and modernizing an existing website. Since you are looking to hire quickly (3-7 days), this draft emphasizes "refresh" skills and immediate impact.

Job Title:

Web Designer (Website Revamp Specialist) Overview We are looking for a creative and technical Web Designer to lead the complete overhaul of our current digital presence. Our goal is to transform our existing website into a modern, high-performing platform that aligns with our current brand identity. You will be responsible for evaluating our existing site, identifying pain points in the user journey, and implementing a fresh, responsive design that prioritizes both aesthetics and conversion. Key Responsibilities for the

Revamp Audit & Strategy:

Conduct a comprehensive audit of the current website to identify outdated design elements, broken links, and UX bottlenecks.

UI/UX Redesign:

Create modern wireframes and high-fidelity prototypes that simplify navigation and improve the overall user flow.

Visual Identity Refresh:

Update the site's visual language, including typography, color palettes, and imagery, ensuring consistency across all pages.

Performance Optimization:

Improve page load speeds and overall site performance during the transition to the new design.

Responsive Implementation:

Ensure the revamped site is fully optimized for mobile, tablet, and desktop environments.

Content Migration:

Oversee the seamless migration of existing content and SEO metadata to the new design to ensure no loss in search rankings.

Accessibility Compliance:

Update the site to meet WCAG standards, ensuring an inclusive experience for all users.

Required Skills & Qualifications Proven Portfolio:

Demonstrated experience specifically in website redesigns or revamps (please provide "before and after" examples if possible).

Design Tools:

Mastery of Figma , Adobe XD , or Sketch for prototyping; Adobe Creative Suite for asset creation.

Frontend Knowledge:

Strong understanding of

HTML5, CSS3

(Sass/Less), and JavaScript to collaborate effectively with developers.

CMS Expertise:

Proficiency in managing and customizing themes within WordPress , Webflow , or Shopboard .

SEO & Analytics:

Ability to implement SEO best practices and utilize Google Analytics to track the success of the new design.

Problem Solving:

A "user-first" mindset with the ability to turn complex data into simple, beautiful interfaces. Bonus Points Experience with motion graphics or micro-interactions (Lottie, After Effects). Knowledge of A/B testing methodologies. Familiarity with Pensacola's local market trends and audience demographics.

Note:

As this is an urgent hire, we are looking for a candidate who can hit the ground running and manage the project lifecycle from discovery to launch.

Pay:

From $15.00 per hour

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Pensacola, FL 32503