Web Development Manager

Web Development Manager Job Description Summary:

As the university embarks on a comprehensive, enrollment-centered web redesign in partnership with an external agency, the Manager of Web Development will play a critical role in guiding technical implementation, establishing scalable information architecture, and ensuring seamless integration with recruitment systems (e.g., Slate). Beyond the website redesign, the Manager is responsible for sustaining the platforms technical health, advancing Answer Engine Optimization ( AEO ) strategies to ensure the universitys visibility in AI-driven search, and leveraging AI agents to assist with high-volume content rewriting. This role ensures keyword and tone uniformity to enhance brand cohesion across the digital ecosystem. The position requires an in-depth understanding of back-end development, user experience (UX), structured data/schema markup, and digital governance to deliver a compelling web presence for prospective students and the broader community.

Minimum Qualifications:

Advanced knowledge of information architecture and user-focused web communication (UX/UI). Expertise in Google Analytics, Google Tag Manager, and data visualization tools (Looker Studio). Deep understanding of web accessibility standards ( WCAG 2.1 AA/ AAA ) and compliance. Strong understanding of web security best practices and server environments (Unix/Linux). Ability to translate complex institutional goals into scalable digital infrastructure.

Preferred Qualifications:

Software versioning using GitHub or similar repository environments. Command-line interface experience (WordPress CLI , Unix/Linux). Experience working within Agile project management frameworks. Familiarity with higher education enrollment marketing and the prospective student journey.

Specific Duties:

Collaborate with external agency partners to implement a unified, enrollment-centered WordPress platform. Assist with consolidation of multisite sprawl, establishing a scalable information architecture, and ensuring the new platform meets accessibility ( WCAG ) and performance standards.

Percentage of Time:

25% Execute high-volume web content rewriting initiatives using AI agents and tools to ensure keyword optimization, tone uniformity, and brand cohesion across all digital properties. Develop and maintain content frameworks that empower distributed authors while enforcing institutional standards.

Percentage of Time:

25% Assist in building and sustaining the universitys information schema and structured data architecture to optimize for AI-generated search experiences ( AEO ) and traditional SEO . Monitor AI visibility metrics and adapt technical structures to ensure accurate institutional representation in large language models and conversational search engines.

Percentage of Time:

15% Manage complex integrations between the website and recruitment CRMs (e.g., Slate) to optimize the prospective student inquiry journey and data flow.

Percentage of Time:

10% Design and implement A/B and multivariate testing to improve enrollment conversion pathways based on user behavior data in marketing dashboards (e.g., Google Data Studio/Looker Studio).

Percentage of Time:

10% Research and recommend emerging technologies (e.g., AI chatbots, personalization tools) that can enhance the universitys reputation and visibility. Attend relevant training and conferences.

Percentage of Time:

5% Oversee core CMS and plugin updates, site/server migrations, and technical performance monitoring. Ensure robust web security practices and manage development/staging/production environments.

Percentage of Time:

5% Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the university.

Percentage of Time:

5%

Salary Range Maximum:

$37.41

Minimum:

$33.26

Benefits Summary:

Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employees total compensation Benefits include a comprehensive health and wellness plan, tuition remission program for employee, spouse, and dependent children, a generous contribution to the Universitys 403B retirement plan, and a generous time off plan. Employment is contingent upon successful completion and clearance of a background check and employment verification.

Location:

La Verne Main Campus Close Date:

Open Until Filled:

No To be considered for this position please visit our web site and apply on line at the following link: http://laverne.edu Institutional Profile Located in Southern California, the University of La Verne offers a distinctive and relevant educational experience to a diverse population of students, preparing them for successful careers and a commitment to lifelong learning across the liberal arts and professional programs. The academic units of the not-for-profit university include the College of Arts and Sciences, the College of Business and Public Management, the LaFetra College of Education, and the College of Law. The university offers both undergraduate and graduate programs, including degree programs tailored for working adults. The university's central campus is located 30 miles east of Los Angeles in the historic Old Town section of La Verne, a city with a population of approximately 35,000 at the foothills of the San Gabriel Mountains. The university also has eight regional campuses throughout California and the College of Law campus in Ontario, California. The university is classified as a Carnegie Doctoral Institution with moderate research activity. Core values are reflected throughout all curricular and co-curricular programs, its emphasis on close professor-student interaction, personal support of its students, and its diversity. The University of La Verne prides itself in being reflective of the diversity of Southern California. Approximately 80 percent of its nearly 8,500 students come from diverse backgrounds and the U.S. Department of Education has designated the university as a Hispanic Serving Institution (HSI). With 80,000 alumni, the university fulfills a critical community function in educating students from underserved populations, many of whom are the first generation in their family to attend college. The University of La Verne is an equal opportunity employer and does not discriminate against employment or employees on any basis prohibited by state and federal law. University of La Verne hires and promotes individuals based on their qualifications and is consistent with applicable state and federal laws, without regard to race, color, religion, gender, disability, medical condition a or sexual orientation jeid-7aed8605ed919744a23d092a4670da84