Vice President of Marketing and Sales

Vice President of Marketing and Sales 4.5 4.5 out of 5 stars Kalamazoo, MI 49007 From $150,000 a year - Full-time CSM Group 22 reviews From $150,000 a year - Full-time

ABOUT US

We are a nationally ranked, safety-focused, and talent-driven organization focused on delivering project management services through tailored delivery models. Our strength is our ability to match a delivery model to specific project needs, making the construction process feel easy. Our foundation is built on our people, culture, and values. Our teammates come first. We support each other through successes and failures and respect each other's ideas and opinions. We are a people-first company. We know there is always a way to do it better, so we seek and nurture curious minds with a desire to solve problems and move forward by being creative and curious together. We celebrate each other's successes and acknowledge hard work because we know our people are the backbone of our success. #StrongerTogether! Leading with safety is our No. 1 priority. We believe it is a fundamental human right to have a safe workplace, so we dedicate ourselves to creating safe environments for our people and everyone we do business with. In addition to a positive atmosphere, a happy, healthy, and supportive work environment is especially important. Upon joining CSM Group, we will provide you with a robust onboarding program to expose you to broad aspects of the organization by meeting with operations, business leaders, and peers to better understand how we operate.

SUMMARY:

This role is the strategic and data-driven head of Marketing & Sales, responsible for developing and executing the company's go‑to‑market strategy to drive revenue growth, brand strength and market expansion. You lead both the marketing and sales functions, ensuring alignment across the full client journey—from brand awareness and demand generation to customer acquisition and retention. The ideal candidate combines strategic vision with hands‑on execution and excels at building scalable systems, teams, and processes. This is a full-time FLSA-exempt position. It requires at least 40 hours per week, with the ability to work more if necessary.

INDUSTRY

Marketing and Sales within the Construction Industry

ESSENTIAL DUTIES & RESPONSIBILITIES

Strategic Leadership Develop and execute a unified marketing and sales strategy aligned with company goals, including a mapping plan for national brand awareness and sales focus. Establish annual and quarterly revenue, pipeline, and performance targets. Build, refine and own the company's go‑to‑market strategy, including segmentation, positioning, and messaging, in conjunction with organizational executive leaders. Evaluate market trends, customer insights, and competitor activity to shape strategy. Marketing Leadership Oversee all brand, communications, digital and demand generation activities. Manage and innovate company website to ensure content attracts client attention and maximizes our brand, core values and results. Lead development of marketing campaigns that increase visibility and drive qualified leads. Manage content strategy, including thought leadership, social media, web presence and PR. Owns internal communication platform ( The Toolbox ), ensuring organized features and appropriate content. Optimize marketing funnels to maximize conversion rates and ROI. Build and track metrics for brand awareness, lead generation, and MQL-to-SQL conversions. Sales Leadership Lead the sales team in achieving revenue growth and pipeline targets. Build and refine the sales process, including territory planning, forecasting and pipeline management. Develop sales playbooks, scripts and enablement tools to attract clients in our target areas of growth. Recruit, coach and mentor high performing sales professionals. Establish KPIs for sales performance, productivity, brand awareness and accountability locally and nationally and hold team accountable to results. Cross-Functional Collaboration Partner with business unit leaders, Finance, Operations, IT and People Operations to ensure alignment on pricing, product positioning, branding, communications and resource planning. Work closely with People Operations on team structure, performance management, communications, and pursuit talent development plans. Collaborate with execution leaders to improve client retention and coordinate and train on upselling strategies.

• Implement scalable systems and technology across our footprint, including marketing automation, analytics and reporting of KPIs.

Team & Organizational Development Build and lead a high-performing marketing and sales team, supporting philanthropy/community relations and communication across the organization. Develop team of engaged and synergized direct and indirect reports, providing regular 1:1 connections, goals, accountability career pathing, development, training and coaching. Foster a culture focused on positivity, partnership, accountability, innovation, experimentation and continuous improvement. Budget & Resource Management Own the budget for marketing and sales, ensuring efficient allocation and ROI. Evaluate and manage vendor relationships, agencies and contractors. Performs other related duties as assigned.

COMPETENCY REQUIREMENTS

• Builds Effective Teams o Establishes common objectives and a shared mindset. o Forms teams with appropriate and diverse mix of styles, perspectives, and experience. o Creates a feeling of belonging and strong team morale. o Shares wins and reward team efforts. o Fosters open dialogue and collaboration among the team.
• Cultivates Innovation o Comes up with useful ideas that are new, better, or unique. o Introduces new ways of looking at problems. o Takes a creative idea and put it into practice. o Encourages diverse thinking to promote and nurture innovation.
• Organizational Savvy o You are sensitive to how people and the organization functions, capable of adapting your style to CSM's ways of working.

o Anticipates land mines and plans approach accordingly. o Deals comfortably with organizational politics. o Understands how to steer through the organization to get things done. o Understands the origin and reasoning behind key policies, practices, and procedures.

• Change Management o Leads organizational change initiatives related to growth, brand evolution, go‑to‑market strategy with clarity and purpose.

o Anticipates resistance to change and proactively addresses risks through thoughtful communication, stakeholder engagement and phased implementation. o Translates strategic shifts into clear messaging, priorities and action plans for marketing and sales teams. o Builds alignment across executive leadership and cross‑functional partners during periods of transformation. o Reinforces accountability and adoption by defining success metrics, monitoring progress and adjusting approach as needed.

• Strategic Mindset o Anticipates future trends and implications accurately.

o Readily poses future scenarios and prepares planning to address same in clear, communicable manner. o Articulates credible visions of possibilities that will create sustainable value. o Creates competitive and breakthrough strategies that show a clear connection between vision and action.

MINIMUM REQUIREMENTS

• Bachelor's degree in business administration, marketing, communications or sales.
• 15+ years of progressive experience leading marketing, sales or revenue leadership roles.
• Proven experience leading integrated marketing and sales teams.
• Strong strategic planning, analytical and decision‑making skills.
• Demonstrated ability to drive revenue growth and improve operational efficiency.
• Exceptional communication, partnership/influence and people‑leadership skills.
• Experience developing and executing integrated go‑to‑market strategies.
• Proven track record leading teams and influencing senior leaders in fast‑moving, complex national organization(s).
• Strong executive presence and communication skills, with the ability to translate sales and marketing concepts for non-SME audiences.
• Ability to influence a matrixed organization and build trust at all levels.
• Strategic thinker with a practical, solutions‑oriented mindset.
• Excellent project management skills in dynamic, multi‑stakeholder environments.
• Proficient in Microsoft Excel and Microsoft Word.

STRONGLY PREFERRED

• Experience in scaling midsize businesses or building functions from local to national.
• Strong background in digital marketing, analytics and CRM management.
• Experience in construction industry (optional but beneficial).
• Exposure to brand development and high‑growth commercial strategy.
• Proficient in the following applications: InDesign, Illustrator, Adobe Photoshop CS5 and Acrobat.

BENEFITS FOR THIS POSITION INCLUDE, BUT ARE NOT LIMITED TO

• Medical, Dental & Vision Package o Eligibility begins on the date of hire o Telemedicine included in benefit package at no additional charge to employee o Company provided annual HSA contributions o Dependent care FSA, Medical FSA, Limited care FSA
• Unlimited Paid Time Off
• Holiday Pay o 6 Paid U.S. Holidays o 2 Paid Floating Holidays § Employees hired on or after July 1 will receive 1 Floating holiday that year.
• Retirement Savings Plan 401(k) o Employees have the option to contribute to Traditional and/or Roth 401(k) plans. o Company 401(k) Matching Contributions o Individual & group learning sessions on portfolio planning o 100% vesting after 3 years of service
• Bi-weekly cell phone stipend
• Employer Paid Enhanced Employee Assistance Program (EAP) o Including but not limited to: Emotional well-being, family and relationships, legal and financial matters, healthy lifestyles, work and life transitions o Access to EAP professionals 24 hours a day, seven days a week o 3 face-to-face sessions with a counselor (per area of support per household per calendar year) § Service includes eligible dependents • Personal, competency-based development program to assist in future career growth • Wellness Program •

Paid Parental Leave Policy:

Maternal, Paternal & Adoption

• Company Paid Short and Long-Term Disability Insurance
• Optional Term Life and AD&D Insurance
• Annual apparel allotment
• Corporate and Community Events Physical Demands & Work Environment - Jobsite The physical demands & work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please reach out to People Operations should you require such accommodation(s). While performing this job, the employee may be regularly required to drive to and from the jobsites/assigned locations, sit, walk, stand, talk, hear, and smell. A major portion of the employees' tasks require extensive walking around the jobsite, including active construction areas. The employee is required to traverse uneven terrain and work from ladders, scaffolds, and other structures, as well as work at variable heights. The employee is frequently required to use hands to handle tools, controls, and for fine motor coordination like computer work. The employee is occasionally required to reach with hands and arms. The employee is occasionally required to climb or balance, stoop, kneel, crouch, and/or crawl. The employee must also occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. For Field positions, while performing this job, the employee must frequently inspect the project site and may be exposed to ongoing construction activities, vibrations, noise, and various outside weather conditions (in all seasons). Work environment involves moderate risks which may require safety precautions. The noise level in the work environment may range from quiet to loud. The proper use of Personnel Protective Equipment (including but not limited to safety boots, hardhat, and protective eyewear) is required on the jobsite. This Position Description reflects the position's essential functions and does not prescribe or restrict the tasks that may be assigned. CSM Group is an Equal Opportunity Employer (EOE). We celebrate diversity and invite all qualified applicants to apply without fear of judgement and pledge to not discriminate against individuals because of their race, color, religion, sexual orientation, national origin, gender or gender identity, pregnancy, physical or mental disability, veteran status, age, or any other status protected under applicable laws.

Pay:

From $150,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Referral program Retirement plan Vision insurance

Work Location:

In person