Strategic Growth Specialist for Enrollment & Market Expansion
Job Type Full Time - 12 months
Division Enrollment Management
Department Admissions Office
Job Location Crete, NE & Lincoln, NE
Position Summary Doane University is a historic liberal arts college with campuses in Crete and Lincoln, Nebraska, and we are looking for a builder to help shape our future. Two positions are available, one reporting to the Director of Student Recruitment in the Office of Admission on the Crete Campus and one reporting to the Director of Student Recruitment in Enrollment Services on the Lincoln Campus.
As a Strategic Growth Specialist, you play a key role in driving institutional sustainability by identifying new student markets and actively executing recruitment strategies to fill them. Moving beyond traditional athletics and performing arts streams, this role requires proactive strategy and innovative thinking to uncover underrepresented student segments, establish new sourcing pipelines, and directly recruit prospects.
The ideal candidate will leverage market data to locate new student streams while acting as a compelling brand ambassador who can articulate and sell the immense value of a liberal arts education.
View full job description
Success Metrics
Growth in enrollment for non-athletic/non-performing arts programs
Increased diversity of student populations (geographic, socioeconomic, academic interests)
Improved inquiry-to-enrollment conversion rates
Expansion of new recruitment channels and partnerships
Doane University actively works to create and sustain a welcoming learning community for all members to fulfill their potential, feel valued, and make meaningful contributions to the University. Doane University is an equal-opportunity employer and seeks candidates who reflect the diversity of our society. Applicants must be currently authorized to work in the United States on a full-time basis. Doane University does not provide employment visa sponsorship for this position.
FLSA Salaried (Exempt)
Salary $53,000 - $58,000
Minimum Required Qualifications Requires a bachelor's degree plus at least 3 years of experience:
Independently uncovering and actively recruiting new pipelines
Successfully converting passive prospects into active applicants
Using data to target and capture underrepresented audience segments
Building high-trust partnerships with community stakeholders
Your experience must demonstrate a proven ability to:
Execute strategic plans using innovative methods
Use market research and data analysis to achieve goals
Communicate through stories that resonate with the target audience
Strong relationship-building and partnership development
Effective project management and execution
Adaptability in resource-constrained environments
Preferred Qualifications We would also prefer to see:
A master's degree with emphasis in higher education, business, marketing, or a related field
3-5 years of successful student recruitment in a liberal arts or small college environment
Proven track record of leveraging a CRM (e.g., Slate, Salesforce) to manage recruitment funnels, track outreach metrics, and optimize applicant pipelines.
Demonstrated ability to translate demographic and higher education enrollment trends into actionable outreach strategies.
Required Licenses/Certifications Preferred Licenses/Certifications Physical/Environmental/Working Conditions
Working Conditions Mobility and flexibility to conduct targeted field recruitment, requiring travel to tap into newly identified geographic territories and demographic hubs. Must be willing to connect with prospective students outside standard office hours. Travel Required Yes
Physical Requirements Sedentary work
Outdoor Exposure Primarily exposed to indoor elements
Background Check Required Yes
Posting Detail Information
Posting Number STF195
Desired Start Date Position End Date (if temporary) Open Date Review Start Date