AI Marketing Specialist

We are looking for an AI Marketing Specialist to join a CPA firm on a Long-term Contract basis. This position will help shape market demand for AI-related services by creating and delivering campaigns that build a strong pipeline and strengthen industry visibility. The role works closely with marketing leaders, subject matter experts, and sales partners to turn complex service offerings into clear, compelling business messaging.

Responsibilities:

• Design and launch integrated demand generation initiatives across digital channels, email programs, webinars, and paid promotions to increase marketing leads and pipeline growth.
• Translate AI service capabilities into audience-focused messaging and value narratives by partnering with internal experts and marketing stakeholders.
• Develop and coordinate industry-relevant content such as case studies, insight pieces, videos, infographics, and social media assets that support campaign goals.
• Lead the planning and execution of webinars and events, including promotion strategy, attendee engagement, and delivery coordination with internal teams.
• Collaborate with sales, inbound marketing, and brand or creative partners to keep campaigns aligned, timely, and consistent with organizational standards.
• Monitor campaign results across channels, analyze engagement and conversion data, and recommend adjustments to improve performance.
• Manage several marketing initiatives at once using project management tools, maintaining clear schedules, responsibilities, and follow-up actions.
• Support follow-up planning with sales stakeholders to strengthen lead progression and improve conversion outcomes.