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Business / Management Analyst
Berkeley, CA

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University of California, Berkeley

Chief Marketing Officer, Haas School of Business

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Job Description

UC Berkeley Haas School of Business seeks a dynamic and strategic leader to serve as its next Chief Marketing Officer (CMO). Since its founding in 1898, Haas has challenged assumptions, reimagined what business leadership can be, and prepared leaders to navigate what comes next. Today, more than 2,500 undergraduate and graduate students across six degree-granting programs are part of a community defined by academic excellence, analytical rigor, and a distinctive culture that encourages people not simply to adapt to change, but to anticipate it and create new possibilities. Located at the epicenter of innovation, Haas brings together Berkeley's public mission of excellence with the entrepreneurial spirit of the Bay Area. Its community includes builders, risk-takers, and path-bending leaders who challenge assumptions, reframe problems, and harness technology to build what comes next. Underpinning this spirit is the academic and analytical rigor of UC Berkeley, along with a global community whose impact extends across society. The search comes at an important moment for Haas. Under Dean Jenny Chatman's transformative leadership, Haas is advancing a strategy centered on areas where Haas and Berkeley have distinctive strengths, including AI, entrepreneurship, sustainability and social impact, and health. Haas is also working to deepen connections across UC Berkeley and further its role in translating the University's research and innovation into real-world impact. At the same time, Haas has undertaken significant work to sharpen its brand and articulate its position at The Human Edge of Innovation. The opportunity now is to bring that story more fully to life, translating a distinctive brand into greater visibility, enrollment, and growth. The next CMO will help shape how Haas competes and connects with audiences as higher education, business, technology, and the ways people consume information continue to evolve. A central priority will be strengthening enrollment marketing across graduate programs, bringing together brand and performance marketing to reach new audiences, strengthen recruitment and yield, and support sustainable growth. Data, analytics, AI, and emerging technologies will create new opportunities to better understand audiences, optimize investment, and continually evolve how Haas goes to market. At the same time, the CMO will help tell a more integrated and compelling story about Haas—its research, academic excellence, student and alumni impact, and connection to one of the world's most dynamic innovation ecosystems. Working across Haas and the broader UC Berkeley community, the CMO will build on the momentum already underway to strengthen Haas' reputation and extend its reach and impact. This is an opportunity to help define the next chapter of marketing at Haas, connecting brand, enrollment, digital, and audience strategy around a shared vision for UC Berkeley Haas' continued growth and influence. UC Berkeley Haas has retained Heidrick & Struggles to support the search for its next Chief Marketing Officer. Applications, inquiries, and nominations can be directed to BerkeleyHaasCMO@heidrick.com .

Benefits

  • Dental Insurance