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DIRECTOR, DESIGN SHOPS

WESTSerena & Lily is seeking a Director, Design Shops West to lead a dynamic and established portfolio of Design Shop Managers. This role is responsible for driving business performance through strong leadership, talent development, and operational excellencewhile ensuring a consistent, elevated customer experience across all locations. The West Director will focus on optimizing performance, strengthening leadership capability, and driving consistency across a more mature fleet, while partnering cross-functionally and with peer regional leaders to support continued growth. This role will also support our Outlet locations.

RESPONSIBILITIES

Lead & Develop High-Performing TeamsCoach, develop, and inspire Design Shop Managers to lead with confidence and accountabilityBuild a strong leadership bench through recruiting, succession planning, and ongoing development in a fast-growth environmentFoster a culture aligned with Serena & Lilys brand ethos: Innovation, Style, Integrity, Optimism, Expressiveness, Confidence, and AppreciationLead effective store visits focused on driving behaviors which enable the team to consistently deliver results in all areas of the businessCreate an environment where teams feel supported, challenged, and engagedAdvance and elevate tenured leaders while strengthening retention and engagementDrive Business PerformanceOwn regional performance, including sales, productivity, and expense managementAnalyze regional performance using data tools to identify challenges and execute action plans for underperforming locationsTranslate company strategy into clear priorities and actionable plansIdentify opportunities to drive comp growth and improve efficiency across both established and developing doors with hands on approachAdapt approach to meet the needs of new and evolving markets with urgencyElevate the Customer ExperienceChampion a best-in-class, design-driven customer experienceEnsure brand standards are executed consistently across all locationsLeverage tools, technology, and insights to continuously refine and elevate the experienceNavigate diverse, high-touch markets with a strong customer-first mindsetOperational Excellence & ScaleReinforce efficient, scalable processes that support consistency and performanceEnsure compliance and operational standards are executed across the fleetChampion and reinforce best practices in S&L systemsPlay an active role in new store openings, including setup, training, and launch executionEnsure and enforce the visual presentation and merchandising aspects of the stores are consistent with brand vision and company standards.

Provide hands-on support during critical growth moments and leadership transitionsCollaborate & InfluencePartner with cross-functional teams to improve processes and resolve challengesCollaborate with peer regional leader to ensure alignment and share best practicesSynthesize field insights to inform leadership and enable faster decision-making

WHAT SUCCESS LOOKS

LIKEStrong, stable leadership teams across the regionConsistent execution of brand and operational standardsPositive sales and profitability trendsHigh team engagement and retentionA seamless, elevated customer experience

REQUIREMENTS

Proven ability to lead, motivate, and develop high-performing teamsStrong business acumen and analytical skillsExcellent communication and interpersonal skillsAbility to influence cross-functionally and lead through complexitySelf-starter with a solutions-oriented mindsetProficiency with MacOS, Microsoft Office, and virtual tools (e.g., Zoom); design or 3D rendering experience a plusAbility to travel.

Ability to process information and merchandise through computer system and POS system.

Ability to work varied hours/days, including weekends and holidays due to the needs of the business.

COMPENSATION

$120-140k per year is the anticipated starting base pay for this role. The role is bonus eligible. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills. Employees (and their families) are covered by medical, dental, vision, and basic life insurance should they choose to participate in Serena & Lilys benefits. Employees can enroll in our companys 401k plan. During the first year of employment, full-time employees accrue twenty-one days of PTO and seven paid holidays throughout the year.#LI-DNI