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Fundraising Manager
Novato, CA
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Make It Home is seeking a highly organized, strategic, execution-oriented Director of Advancement to lead and implement a comprehensive marketing and fundraising strategy across multiple functions — campaigns, donor stewardship, content, and reporting — in partnership with the CEO and outside consultants. This is a hands-on leadership role: you'll set strategy and personally execute it, from appeals and social media content to donor calls and campaign calendars, with full ownership from concept through completion. Not suited for someone whose experience is limited to posting assigned content. We're looking for strategy, discernment, ownership, and execution — someone comfortable operating as both the architect and the builder. Core Responsibilities1. Strategy & Campaign Leadership Develop and execute an annual/quarterly marketing and fundraising roadmap, balancing immediate execution against long-term campaign and donor cultivation planning. Plan and run integrated fundraising campaigns — year-end giving, major donor appeals, peer-to-peer, Giving Tuesday — including the gala's pre-event promotion, sponsorship campaign, live content capture, and post-event acknowledgment. Manage a moves management pipeline with leadership and the board to track donor cultivation and solicitation activity. Research, identify, cultivate, and secure corporate and community sponsors for the annual gala and other events, managing the sponsorship process from prospecting and outreach through commitment, recognition, and stewardship. Discern true priorities versus perceived urgency; protect planned work from reactive requests. 2. Donor Stewardship Build and run a donor stewardship program spanning first-time givers through major donors, with a recurring acknowledgment calendar — thank-yous, impact updates, milestone recognition. Draft personalized acknowledgment letters, tax receipts, and impact reports; segment communications by giving level, frequency, and engagement history. Track retention and lapsed-donor rates and run re-engagement campaigns to recover them; keep donor records and communication logs current in Salesforce. 3. Marketing & Content Execution Own the content calendar across all platforms, balancing nurture content with strategic asks; personally draft and publish emails, appeals, captions, and campaign messaging — not only delegate. Coordinate overlapping campaigns (gala, fundraising initiatives, retail, Giving Tuesday, year-end) and drive them from planning through execution without step-by-step direction. Uphold brand voice and visual consistency across channels; collaborate with contracted designers for alignment. 4. Live Event Content & Asset Management Build shot lists and direct photo/video capture at events for sponsor deliverables, donor stewardship, and storytelling; activate staff and volunteers to help. Catalog assets with clear naming and folder conventions so they're reusable for sponsor fulfillment, grant reporting, and future campaigns. 5. Metrics & Reporting Set and track KPIs across email, social, sponsorship, and fundraising — conversion, donor acquisition/retention, average gift size, cost per dollar raised. Deliver quarterly performance summaries with insights and recommended adjustments, not just data, and translate results into impact narratives for leadership and the board. 6. Cross-Department Coordination & Systems Serve as the connective tissue between development, retail, and operations; manage inbound requests and coordinate with department heads on approvals, proofreading, and impact stories. Manage the Marketing Coordinator, with direct oversight ramping up over the first four months alongside the CEO. Build templates, checklists, and repeatable standards (appeal emails, acknowledgment letters, event posts) so materials aren't recreated from scratch each cycle. Systems & Tools Monday.com (or comparable), Salesforce NPSP, Canva, Mailchimp (automation/segmentation), Instagram, LinkedIn, Pinterest, Microsoft Office, Google Workspace. Qualifications Minimum 5 years of professional marketing experience; nonprofit marketing and/or fundraising experience strongly preferred.
appeals, acknowledgments, impact reports, cultivation materials. Experience executing full annual marketing and fundraising plans across email, social, and event-based fundraising. Working knowledge of donor stewardship, moves management, retention strategy, and the donor lifecycle. Strong organizational systems and digital asset management skills; excellent written communication and copy-editing. Able to prioritize independently and execute deliverables without waiting for direction, in a lean organization. Growth Path Potential to expand into a VP of Development or Chief Development Officer role as the organization grows. Potential to build and lead a marketing and fundraising team. We're looking for someone who is not looking for a job — but for ownership and long-term impact. Compensation & Structure This is a full-time, salaried, onsite position, five days per week, with anticipated annual compensation in the range of $95,000-$120,000, commensurate with experience. Make It Home currently has a Marketing Coordinator on staff. This role will take on managing that person, with responsibility ramping up over the first four months with the CEO's support. Make It Home also offers mission-driven work with meaningful community impact, a path to CMO/Development leadership, and professional development opportunities. How to Apply To ensure alignment and strategic fit, we ask all applicants to submit: a resume; a cover letter explaining why this role aligns with your experience; a portfolio or campaign examples, including fundraising copy or donor communications (if applicable); and a short strategy exercise for those who make it past the first interview.
Pay:
$95,000.00 - $120,000.00 per year
Benefits:
403(b) Dependent health insurance coverage Employee discount Health insurance Paid time off