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Customer Support
Customer Service Manager
Watsonville, CA

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Watsonville Auto Group

Customer Relations Manager

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Job Description

Customer Experience Manager/Social Media Manager (Great Bonus Plan) Watsonville Auto Group — Dealer Chevrolet, Ford, Buying Center, Chrysler, Dodge & Jeep Ford.
Location:
Watsonville, CA Employment Type:
Full-Time About Us Watsonville Auto Group is a multi-franchise dealership group representing Chevrolet, Chrysler, Dodge, and Jeep Ford and Buying Center. We are building a next-generation retail experience focused on transparency, hospitality, and brand loyalty — not transactional selling. For us, the sale is not the finish line — it is the start of the relationship. Position Summary We are hiring a Customer Experience Manager to own the post-sale customer journey across all brands. This role serves as the customer's primary point of contact after vehicle delivery , ensuring they feel welcomed, supported, and confident in their purchase — while also helping manage the dealership's social media presence and brand communication. This role exists to drive CSI scores, OEM survey performance, repeat business, and long-term loyalty. Primary ResponsibilitiesIn-Store Customer Experience Personally greet every customer immediately after vehicle delivery Introduce yourself as their ongoing point of contact Thank customers for their business and reinforce their buying decision Ask structured satisfaction and experience questions Prepare customers for manufacturer CSI and OEM surveys Educate customers on: Service department processes Warranty and maintenance programs How to contact the dealership after delivery Identify any concerns before they become survey issues Coordinate with sales, finance, and service departments to resolve problems quickly Track and report CSI and customer experience trends to management Customer Survey & Experience Management Monitor and follow up with customers during the critical post-sale window Ensure customers understand the importance of OEM and dealership surveys Proactively resolve issues that could negatively impact CSI Log feedback and patterns that indicate process or staff issues Serve as the voice of the customer inside the dealership Social Media & Brand Communication This role also supports dealership brand visibility and customer engagement.
Responsibilities include:
Managing dealership Facebook and Instagram pages
Posting:
Vehicle deliveries Customer spotlights Staff features Promotions Community events Responding to inbound messages and customer inquiries Coordinating with sales and service teams to route customer requests Maintaining a consistent, professional, on-brand voice Success in This Role Looks Like CSI and OEM survey scores increase month over month Fewer post-sale issues escalate to management Customers feel personally taken care of Social media engagement grows Customers return for service, trade-ins, and referrals Required Qualifications Customer service, hospitality, or automotive experience Strong communication skills (in person, phone, and digital) Professional, friendly, and confident demeanor Comfortable using social media as a business tool Organized and detail-oriented Strong emotional intelligence and conflict-resolution ability Preferred Qualifications Automotive dealership experience Experience with CSI or OEM surveys CRM or customer tracking systems Social media management experience Why This Role Exists Most dealerships stop engaging after the car is delivered. We double down. This role ensures every customer feels supported, valued, and confident — which drives CSI, retention, and brand loyalty. How to Apply Submit your resume and a short statement about your experience working with customers and representing brands.
Pay:
From $20.00 per hour
Experience:
Customer relationship management: 1 year (Preferred) Ability to
Commute:
Watsonville, CA 95076 (Preferred) Willingness to travel: 25% (Preferred)
Work Location:
In person

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