Find & Apply For Creative Director Jobs in Lake Mary, Florida

Creative Director Heathrow, FL (Headquarters) | Full-Time | Hybrid Flexibility Considered Dual Electronics' consumer brands are Dual and Jensen (Jensen Mobile). The product mix spans audio and video products in car, home and marine. We are expanding a creative team that connects clear brand strategy with effective work across packaging, e-commerce, web, and social channels. Role Purpose The Creative Director sets the visual and narrative direction for Dual Electronics' brand portfolio and leads the creative team across brands and channels. Reporting to the Senior Director of Marketing and leading a team of two to four designers, this role connects strategic direction with hands-on execution. The objective is to create effective, high-converting work that helps products sell. As a player-coach, you will guide the visual and narrative identity across touchpoints, shape concepts, and personally contribute to flagship projects. Duties and Responsibilities Strategic Brand Architecture & Execution (Primary Focus)

Brand Identity Management:

Define and maintain distinct visual and narrative identities for Dual and Jensen, reflecting each brand's products, heritage, and customer promise.

Omnichannel Strategy:

Lead a "box to screen" workflow philosophy that ensures consistency as products move from physical packaging to digital storefronts.

E-commerce & Web Leadership:

Oversee high-impact visual assets (Amazon

A+, UI/UX

content) that explain product features, support conversion, and create a clear, consistent customer experience.

Social & Narrative:

Direct engaging static and video content, combining strong design with strategic brand positioning.

Creative Leadership & Production Hands-on Execution:

Personally execute flagship assets and "hero" concepts while providing feedback and mentorship to the design staff.

Departmental Collaboration:

Partner with Marketing Services to ensure high-level strategy aligns with technical accuracy, packaging designs, and project timelines.

Sales & Performance Integration:

Partner closely with Sales and Ecommerce leads to align creative content, messaging, and positioning with channel-specific goals, ensuring every asset is optimized for conversion and a clear ROI.

Executive Presentation:

Proficiently convert high-end designs into business-friendly formats (PowerPoint/PDF) to support leadership and sales teams.

Operational Excellence & Technology AI-Augmented Workflow:

Utilize AI tools to accelerate creative output, specifically for rapid concept development and automating asset variations.

Project Leadership:

Use project management tools to track complex workflows and ensure brand integrity on tight deadlines.

Required Knowledge, Skills, and Abilities Design Mastery:

Expert level in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with a focus on both digital and print.

Technical Versatility:

Comfort with Figma and Microsoft 365. Our day-to-day workplace is Windows-based, and macOS-based creative workflows are also welcome.

Marketing Sense:

Understand consumer behavior and purchase decisions for practical, feature-driven audio and electronics products across different customer needs and price points.

AI Integration:

Regular use of AI tools for rapid concepting and productivity.

Collaborative Maturity:

Professional maturity to balance feedback from multiple stakeholders while keeping projects on track.

Required Education and Experience Professional Experience:

7+ years of experience with a focus on brand storytelling, creative direction, and physical packaging.

Industry Knowledge:

Direct experience in consumer electronics is required. Experience with physical retail packaging is also required. Digital commerce or retail content experience is strongly preferred. Car stereo or automotive audio knowledge is a plus.

Portfolio:

Must provide a portfolio demonstrating strong design and the ability to create effective work for distinct brand identities and customer audiences. The portfolio should include at least one physical retail package you personally directed to production.

Work Environment:

This role is based at our headquarters in Heathrow, Florida. Candidates must live within a maximum three-hour drive of the office. On-site cadence depends on proximity to Heathrow and is discussed during the interview process.

Pay:

$100,000.00 - $110,000.00 per year

Benefits:

Health insurance Retirement plan Application Question(s): Do you have direct experience in consumer electronics?

Work Location:

Hybrid remote in Lake Mary, FL 32746