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Creative Director
Piscataway, NJ
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Senior Manager Design - 260297 : MGT-B60 Description Job Summary The Senior Manager, Design is a key role within the Brand and Marketing Communications (BMC) department, responsible for elevating the visual standard of the IEEE brand globally. This role oversees the art direction for the enterprise, ensuring that every touchpoint—from digital products to global events—reflects a modern, cohesive, and strategic brand identity. The Senior Manager, Design will bridge the gap between creative strategy and technical execution, designing themselves as well as overseeing an internal creative studio and agencies in building a scalable design ecosystem for IEEE and its sub-brands. This position will manage two direct reports. While our team works a hybrid schedule, we will consider fully remote candidates who are open to travel to the Piscataway, NJ office. Key Responsibilities
CREATIVE DIRECTION & VISUAL STRATEGY
Brand Evolution:
Lead the visual execution of the refreshed IEEE brand identity, applying and guiding the execution across the IEEE ecosystem (masterbrand + sub-brands).
Design Excellence:
Act as a player-coach, providing creative direction to internal and external designers while remaining hands-on in the day-to-day design execution to ensure all creative output is modern, impactful, and aligned with IEEE's identity.
One IEEE Events:
Drives the visual design strategy for high-profile "One IEEE" events, ensuring a premium and consistent brand experience.
DESIGN SYSTEMS & GOVERNANCE
Scalable Systems:
Develop and manage a comprehensive enterprise design system (UI/UX, digital, and print) that enables consistency and efficiency across the organization, balancing the needs of the masterbrand and sub-brands.
Brand Tools & Assets:
Manage the brand portal, including the creation and dissemination of brand tools and asset templates throughout IEEE.
Brand Alignment:
Partner with the Marketing Services team to oversee the creative integrity of over 500+ projects annually, ensuring they meet the IEEE design standards .
INNOVATION & TEAM LEADERSHIP
Creative Leadership:
Mentor and lead an internal team of designers, provide creative guidance to other designers across the ecosystem, and help manage a curated roster of external creative agencies and vendors.
AI & Workflow Optimization:
Explore and help evaluate AI-powered creative tools and processes for asset generation and content versioning.
Transformation:
Support the department's pivot to a modern brand engine by fostering a culture of innovation and "test and learn" creative thinking. Travel Information Up to 10% Domestic and International Qualifications Education Bachelor's degree or equivalent experience Graphic Design, Visual Communications, Fine Arts, or a related field required Master's or other advanced degree preferred Work Experience 10+ years of experience in creative direction, design leadership, or brand identity management, preferably in-house or at an agency required Skills and Requirements
LEADERSHIP
Proven track record of managing multi-disciplinary design teams and external partners through complex organizational transformations.
STRATEGY
Deep expertise in building and executing on design systems in complex, multi-stakeholder organizations.
TECHNICAL
Expert-level mastery of Adobe Creative Cloud, Figma, and Canva Enterprise. Familiarity with digital asset management (DAM) and AI creative workflows.
Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.
PLEASE NOTE
This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. ===============================================
Disclaimer:
This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.
