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SUPERVISION RECEIVED

Works under the general supervision of an employee of a higher grade.

SUPERVISION EXERCISED

May lead lower-level employees as assigned.

EXAMPLES OFDUTIES

Analyzes and evaluates marketing and communication strategies for the hospital's clinical, academic, andresearch pillars to target new patients, current patients, and other audiences. Applies healthcare communication techniques suchas information gathering, plain language messaging, writing, editing, and design to generate creative ideas for targeted audiences andclinical services. Guides the creation of long- and short-format marketing materials from conception to completion incollaboration with various internal and external stakeholders. Designs and writes for conceptual campaigns across mediums such asbut not limited to print advertising, billboards, brochures, radio, TV, digital banner ads, social media, website, reports, and newslettersfor desired results. Proofreads and edits various materials, paying close attention to detail and adhering to UConn Health StyleGuide and AP Style. Serves as an expert resource to UConn Health staff and administrators regarding the effective use of brandmessaging and identity to ensure a consistent voice and appearance throughout the organization. Keeps abreast of changing trendsin the healthcare industry, marketing, branding, mediums, and communication tools. Participates and represents the department andUConn Health at local and national events and meetings. Performs related duties as required.

KNOWLEDGE,SKILLS, AND ABILITIES

Must possess the technical knowledge to manage marketing projects and perform multipletasks concurrently in a fast-paced environment successfully. A strong understanding of marketing techniques, excellentcommunication, organizational, interpersonal, analytical, and customer service skills, proofreading experience, and attention to detail area must.

MINIMUM QUALIFICATIONS REQUIRED

Six (6) years of experience in related field such asmarketing, communications, project management.

SUBSTITUTION ALLOWED

A bachelor's degree inmarketing, communications or a closely related field may substitute for four (4) years of general experience. Master's degree in aclosely related field may be substituted for one (1) year of the experience.

SPECIAL REQUIREMENTS

Experience in managing, maintaining and optimizing websites using CMS platforms including content updates, UX/UI improvements,mobile responsiveness, SEO, accessibility (WCAG/ADA), security best practices, analytics, and performance optimization. Experienceleading website projects from planning through launch and ongoing support, coordinating with stakeholders, vendors, and technical teams toensure high-quality content, compliance (HIPPA), technical operations, troubleshooting, and continuous improvement based on industry trendsand KPI analysis. Working knowledge of HTML, CSS, and JavaScript. Experience managing websites using CMS platforms suchas Sitecore and WordPress. Strong writing, editing, and proofreading skills. Experience with project management, withthe capacity to manage multiple priorities and deadlines. Experience analyzing website performance metrics and translating datainto actionable recommendations. Strong understanding of SEO and content strategy through keyword optimization, performancetracking, and KPI analysis. Experience using industry-standard software for media editing, optimization, and publishing for webuse. Knowledge of current web development trends, technologies, and industry best practices.

PREFERREDQUALIFICATIONS

Familiarity with coordinating technical operations like hosting, domain management, softwareupdates and troubleshooting. Understanding of SEM, pay-per-click (PPC), and social media marketing.

SCHEDULE

Full-time, 40 hours per week, Monday through Friday from 8:00 am to 5:00 pm with a 60-minute unpaidmeal break. Hybrid with potential for full remote.

To Apply:

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Find & Apply For Writer Jobs in Farmington, Connecticut

Marketing Associate II