A Writer writes books, stories, articles, scripts or other original material, including fiction and non-fiction. Works independently or as staff for a magazine, newspaper, journal or social media organization.
Why UConn Health UConn Health is a vibrant, integrated academic medical center that is entering an era ofunprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-beinghas been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medicalmissions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways toaccess our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow. Thisrole is responsible for managing and optimizing UConn Health's web presence to support organizational goals, enhance the patient experience,and drive digital engagement. Key responsibilities include website administration, content management, UX optimization, SEO strategy,analytics reporting, project management, and technical website maintenance. The position collaborates closely with marketing, clinical,creative, and technical teams to ensure websites are accessible, secure, user-friendly, and aligned with brand and business objectives.
SUPERVISION RECEIVED
Works under the general supervision of an employee of a higher grade.
SUPERVISION EXERCISED
May lead lower-level employees as assigned.
EXAMPLES OFDUTIES
Analyzes and evaluates marketing and communication strategies for the hospital's clinical, academic, andresearch pillars to target new patients, current patients, and other audiences. Applies healthcare communication techniques suchas information gathering, plain language messaging, writing, editing, and design to generate creative ideas for targeted audiences andclinical services. Guides the creation of long- and short-format marketing materials from conception to completion incollaboration with various internal and external stakeholders. Designs and writes for conceptual campaigns across mediums such asbut not limited to print advertising, billboards, brochures, radio, TV, digital banner ads, social media, website, reports, and newslettersfor desired results. Proofreads and edits various materials, paying close attention to detail and adhering to UConn Health StyleGuide and AP Style. Serves as an expert resource to UConn Health staff and administrators regarding the effective use of brandmessaging and identity to ensure a consistent voice and appearance throughout the organization. Keeps abreast of changing trendsin the healthcare industry, marketing, branding, mediums, and communication tools. Participates and represents the department andUConn Health at local and national events and meetings. Performs related duties as required.
KNOWLEDGE,SKILLS, AND ABILITIES
Must possess the technical knowledge to manage marketing projects and perform multipletasks concurrently in a fast-paced environment successfully. A strong understanding of marketing techniques, excellentcommunication, organizational, interpersonal, analytical, and customer service skills, proofreading experience, and attention to detail area must.
MINIMUM QUALIFICATIONS REQUIRED
Six (6) years of experience in related field such asmarketing, communications, project management.
SUBSTITUTION ALLOWED
A bachelor's degree inmarketing, communications or a closely related field may substitute for four (4) years of general experience. Master's degree in aclosely related field may be substituted for one (1) year of the experience.
SPECIAL REQUIREMENTS
Experience in managing, maintaining and optimizing websites using CMS platforms including content updates, UX/UI improvements,mobile responsiveness, SEO, accessibility (WCAG/ADA), security best practices, analytics, and performance optimization. Experienceleading website projects from planning through launch and ongoing support, coordinating with stakeholders, vendors, and technical teams toensure high-quality content, compliance (HIPPA), technical operations, troubleshooting, and continuous improvement based on industry trendsand KPI analysis. Working knowledge of HTML, CSS, and JavaScript. Experience managing websites using CMS platforms suchas Sitecore and WordPress. Strong writing, editing, and proofreading skills. Experience with project management, withthe capacity to manage multiple priorities and deadlines. Experience analyzing website performance metrics and translating datainto actionable recommendations. Strong understanding of SEO and content strategy through keyword optimization, performancetracking, and KPI analysis. Experience using industry-standard software for media editing, optimization, and publishing for webuse. Knowledge of current web development trends, technologies, and industry best practices.
PREFERREDQUALIFICATIONS
Familiarity with coordinating technical operations like hosting, domain management, softwareupdates and troubleshooting. Understanding of SEM, pay-per-click (PPC), and social media marketing.
SCHEDULE
Full-time, 40 hours per week, Monday through Friday from 8:00 am to 5:00 pm with a 60-minute unpaidmeal break. Hybrid with potential for full remote.
