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About

GLDN. GLDN

is a growth phase, DTC jewelry brand blending craft and technology to bring delight and connection through meaningful, personalized pieces. We operate a custom manufacturing model with direct-to-consumer distribution and a strong repeat customer base. We are focused on disciplined, multi-year growth and meaningful EBITDA expansion, and we are building the financial rigor, operating discipline, and capital readiness to support it. Role Overview The VP Finance reports to the CEO and is a strategic partner to the CEO, Founder, and Senior Leadership Team, aligning financial strategy with long-term growth and brand objectives. The VP Finance owns financial strategy, planning (budget and forecast assumptions, scenario planning), capital allocation, and financial performance management, while partnering closely with the Planning organization on demand forecasting, inventory planning, and working capital optimization. This is a hands-on role in a lean team. The VP Finance is responsible for driving profitability, strengthening working capital discipline, implementing scalable systems, and preparing the company for future capital events and strategic transactions, and will personally lead the work that improves EBITDA, cash flow, and operational performance. The Finance Team The VP Finance leads a small, hands-on team: a Controller, who runs accounting operations and the annual budget process, and an Accounting Assistant. There is no separate FP&A team, so the VP Finance builds the models and forecasts. Why This Role Matters GLDN is entering its next stage of growth. The VP Finance will help build the financial infrastructure, reporting discipline, and operational rigor to scale the business while improving profitability and capital efficiency, and will be a key member of the senior leadership team on GLDN's most important decisions.

KEY RESPONSIBILITIES

Leadership & Team Development Develop and elevate the finance and accounting organization while fostering accountability, ownership, and professional growth. Establish clear goals, KPIs, performance standards, and development plans across the team. Collaborate effectively with Planning, Operations, Product, Marketing, and Technology leaders to align financial objectives with business execution. Strategic & Financial Leadership Serve as a strategic thought partner to the CEO, Founder, and senior leadership team, guiding financial decisions, investment priorities, and long-term growth opportunities. Develop and execute a multi-year financial strategy focused on sustainable growth, EBITDA expansion, cash flow, and effective capital allocation. Lead financial planning, budgeting, forecasting, and scenario analysis to support informed decision-making and long-term business objectives. Drive profitability across products, SKUs, and sales channels by identifying opportunities to improve margins, optimize pricing, and strengthen financial performance. Lead financial performance reviews with executive leadership, translating financial results into actionable insights, strategic recommendations, and business priorities. Capital & Corporate Development Lead financial strategy and capital planning for retail expansion, including new store investments, projected profitability, and long-term returns. Oversee treasury, cash flow forecasting, and financing strategy, including banking relationships, credit facilities, and potential external investment. Partner with executive leadership to evaluate expansion opportunities, capital allocation priorities, and financial risks. Prepare the company for external financing and strategic transactions by strengthening financial reporting, audit readiness, and quality-of-earnings preparedness. Drive profitability, EBITDA growth, and financial readiness to position the company for a potential sale, merger, or acquisition. Inventory, Margin & Channel Profitability Oversee financial performance across DTC ecommerce, marketplaces (TikTok Shop), wholesale, and international, focusing on revenue growth, cost control, and profitability. Manage inventory financial planning, including COGS, inventory valuation, turnover, and working capital, and partner with the Controller to build freight, duties, and tariffs into inventory cost. Analyze product pricing, gross margins, and sales performance across categories to find opportunities to improve profitability. Accounting & Financial Management Own the quality of GLDN's accounting: GAAP-compliant financials, a reconciled balance sheet, and clean cut-off. The Controller runs day-to-day accounting operations (close, AP, general ledger, and AR once wholesale launches). Partner with and develop the Controller, investing in their growth as the accounting function scales. Set review standards together, and review and sign off on accounting estimates, reserves, and the monthly close. Approve accounting policy, the inventory costing method, and reserve levels. Finance Systems & Process Improvement Lead finance systems, reporting, and process improvement initiatives that improve scalability and decision-making. Serve as executive sponsor for finance projects across ERP, reporting, planning, and business intelligence platforms. Partner with the Technology team (including Data & Analytics) to improve financial data quality, governance, automation, and reporting. Lead the use of AI and automation across finance, starting with the close, reconciliations, reporting, and forecasting. Core Capabilities Strong financial and accounting expertise, including GAAP, inventory valuation, and cost accounting within a manufacturing or inventory-driven business. Advanced financial modeling, scenario planning, and capital structure analysis to support strategic growth, investment decisions, and long-term financial planning. Deep understanding of DTC and omnichannel retail economics, including customer acquisition costs (CAC), lifetime value (LTV), contribution margins, and working capital management. Ability to translate complex financial insights into actionable business strategies while partnering effectively with Marketing, Operations, Product, and executive leadership. Strong executive communication skills, with the ability to influence strategic decisions and present financial performance to senior leadership, lenders, and investors. Experience optimizing financial systems, ERP platforms, and data analytics to improve financial visibility, reporting, and operational scalability (Odoo a plus). Experience leveraging AI and automation to improve financial accuracy, streamline reporting and forecasting, reduce manual processes, save time, and increase efficiency across the finance function.

Experience:

12+ years in finance, including 4+ years leading finance or FP&A for a consumer products, DTC, or omnichannel brand. Hands-on accounting depth (Controller or public accounting background) and a track record of building and developing strong accounting teams. Experience in a manufacturing or inventory-heavy business. Experience with banking relationships, credit facilities, and audits; equity raise or M&A experience a strong plus. Builds the model themselves; thrives in a lean, founder-led, fully remote company. A track record of using AI tools to make a finance team faster and more accurate. CPA and/or MBA preferred.

Pay:

$180,000.00 - $205,000.00 per year

Benefits:

401(k) Dental insurance Flexible spending account Health insurance Paid time off Parental leave Vision insurance

Work Location:

Hybrid remote in La Conner, WA 98257