NOTE:
WE HAVE INVESTED HEAVILY IN A PARTNERSHIP WITH BONNEVILLE MEDIA TO SUPPORT THIS EVENT SERIES WITH A LARGE-SCALE ONGOING MJLTI-MEDIA CAMPAIGN
GOAL IS NOT JUST TO PROMOTE THE EVENTS BUT TO PROMOTE THE INDIVIDUAL CHEFS JUST AS AGGRESSIVELY
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SEE BELOW FOR DETAILS
]LOOKING
FOR CHEFS TO BE THE
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FEATURE CHEF
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ONCE A MONTH ON A ROTATING
"ROSTER"SUMMARY
These are ticketed (pre-sold) prix fixe events
THIS IS NOT A PASSIVE GUEST-CHEF POSITION
- Looking for high-level culinary talent who are as skilled at self-promotion as they are with a knife!
MUST have an active social media following and ability to drive ticket salesMUST have track record of executing events with a minimum of 40+ ticket sales, ideally in the range of $175-225+Need to be prepared to serve a minimum of 70+
- guests (can do 2 separate sittings if that makes the most sense)
- Bonneville's marketing people estimate the ad campaign should generate at least 20-30 ticket sales the first time around and ~40+ the next time around once the ads have been airing for several weeks and the messaging is established
- Add that to the ~40+ tickets the Chef is expected to sell
- once a month
- and the total guest count should ultimately be in the 65-80 range (again, splitting into 2 sitting waves might be the most practical option...luckily, the venue holds upwards of 100 so you could serve 100 guests in 2 sittings without displacing anyone in the first group when the second group arrives (no need to 'turn tables over')Alternative For Chefs Who Don't Have A Large Following Locally
- The 2-Chef Night Option
- For Chefs who don't have the following or the regular clientele to produce the sales numbers mentioned above, please still reach out if interested. There are many amazingly talented Chefs who for a variety of reasons don't have an established local following
- in certain instances like these we would consider the following option:
On the same rotating monthly schedule, we may have one or even two nights (depending on the Chefs and how successfully everything goes) each rotation in which we 'pair' (separately) 2 Chefs to do 2 separate sittings
- one early (ideally a 4-course) and one laterThe venue and kitchen space support this option
- we've made it work before; it just requires strict adherence to the time-table we have established for both parties so that there is a smooth transition in terms of breakdown, line turnover and cleanupFor Chefs only able to draw 15-20 guests, the marketing efforts should bring ticket sales to at least 25-30.
If the 2 Chefs combine for a total of 55-60 guests the first time around, that's still a number that we can build off of each monthly rotation. For the right candidates, we welcome the opportunity to help you grow your brand and sharing the night with another Chef provides the perfect opportunity to do soThe Venue/Guest ExperienceVery upscale ("Michelin-caliber" / "Michelin-adjacent) venue with high ceilings and sprawling layout95 seat capacity allows for double sittings without displacing anyone and allowing the first group to remain and continue driving alcohol revenue (which is controlled by the restaurant but shared with the Chef); hypothetically upwards of 120 bookings could be feasible Professional grand piano and live pianist provided for each event
- music selection (jazz, classical, etc) is Chef's call
- you choose the soundtrack to your evening; whatever you think best suits the mood and complements your cuisine and the vibe you're looking to cultivateMarketing/Promotions
THIS IS WHERE WE DIFFER FROM YOUR AVERAGE POP-UP SERIES
!We have invested tens of thousands of dollars into a massive multimedia marketing campaigh in partnership with our advertising partners at Bonneville Media (Seattle Sports 710, KIRO 97.3, myNorthwest.com, and SeattleSports.com).
Note:
Bonneville does all of the media promotions for John Howie/Seastar and have a proven track record of helping those in the restaurant industry grow their business and reach their goals- What this includes (weekly):105 radio spots90,000+ digital impressionsRadio reach of approximately 83,000 target listeners, three times weeklyDigital reach exceeding 900,000WE
AREN'T JUST PROMOTING THE EVENT
PROMOTING YOU
We believe that when you thrive, the event thrives and we truly want this to be a partnership...we want to use our marketing capital to make you a household name in the Seattle culinary scene!
As part of this partnership, we are handing over a portion of our 105 radio spots and 90k+ digital imprints to you, as well as the targeted online video ad spots which can be used to feature any short videos you would like to feature that you've made for your brand or for the upcoming event.
You will have the opportunity to come into the studio and record your own commercials to promote your own brand whether that is a cooking class, a podcast, another venture, or your personal portfolio. We are putting your name in front of 83k target listeners (based on target demo of males 34-62) 3x a week and a digital reach of over 900k people. Even in the 4 weeks between your event each month, we will be coordinating together to make sure that your personal ads air in conjunction with any other events you have going on at the time which might be in need of promotion.
- Looking to ideally kick off the ad campaign in about 3 weeks and launch the first event 2 weeks after that to allow for the messaging to start gaining momentum and sinking in
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WE LOOK FORWARD TO HEARING BACK FROM YOU AND HAVING YOU ALONG FOR WHAT IS SURE TO QUICKLY BECOME THE MOST EXCITING AND TALKED-ABOUT MONDAY EVENT IN ALL OF EASTSIDE
!