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Hospitality
Event Planner
Placerville, CA
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Job Overview Sierra Vista Winery is seeking a passionate, creative, outgoing, and enthusiastic Event Coordinator to help elevate and expand our event experiences. This is an exciting opportunity for someone who loves creating memorable moments, thrives in a dynamic environment, and enjoys being part of a historic, mountain-grown winery setting. Personality matters! We're looking for someone with a naturally warm, friendly, and engaging personality who genuinely enjoys meeting people, makes conversations easy and enjoyable, and brings positive energy to every interaction. We want our guests, Wine Club members, and prospective event clients to feel welcomed, comfortable, and excited about working with this person. The ideal candidate combines creativity with strong organizational skills, sales ability, attention to detail, and a genuine passion for hospitality. We're looking for someone who takes initiative, brings fresh ideas, follows through on commitments, and enjoys being part of a team. This position involves developing, promoting, selling, planning, and executing a wide variety of winery experiences, including live music, wine dinners, themed events, weddings, corporate gatherings, and private celebrations. As the position develops, the Event Coordinator will also work closely with our Tasting Room Lead to help manage and grow our Wine Club, including organizing member-exclusive events and experiences. Key ResponsibilitiesEvent Planning & Coordination Plan, organize, and execute winery events, including live music nights, wine dinners, cooking classes, themed events, holiday celebrations, and Wine Club parties. Develop creative new event concepts that attract visitors, increase attendance, and enhance the winery experience. Coordinate all event logistics from initial concept through successful completion. Work closely with the chef, winemaker, tasting room staff, and outside vendors to ensure successful events. Develop event timelines, staffing plans, layouts, and logistical requirements. Be present and actively manage events to ensure smooth operations and exceptional guest experiences. Oversee event setup, execution, and breakdown. Evaluate event attendance, guest feedback, and financial performance to identify opportunities for improvement. Private Events & Business Development Manage inquiries for weddings, corporate events, birthday celebrations, private parties, and other special occasions. Conduct winery tours and consultations with prospective event clients. Prepare event proposals, pricing recommendations, contracts, and budgets for management approval using guidelines and forms provided by Sierra Vista. Follow up consistently with prospective clients to convert inquiries into confirmed bookings. Proactively develop new private event business and identify opportunities to increase bookings. Serve as the primary point of contact for clients throughout the planning process. Coordinate catering, staffing, vendors, rentals, timelines, and other event requirements. Oversee private events on-site to ensure a professional and memorable experience. Maintain organized records of inquiries, bookings, client communications, and event details. Help ensure events meet customer expectations while maintaining profitability for the winery. Marketing & Event Promotion Develop creative concepts and promotional strategies to increase event attendance and private bookings. Create social media content, including event announcements, photographs, and promotional posts. Draft marketing emails, newsletters, and event announcements. Design event flyers, promotional materials, and other visual assets. Help maintain an organized event marketing calendar. Collaborate with ownership on marketing strategies, with promotional content reviewed and approved before publication. Identify new promotional opportunities and partnerships to expand the winery's reach. Monitor promotional results and recommend improvements. Wine Club Events & Member Engagement Plan, organize, promote, and execute Wine Club pickup parties, appreciation events, and exclusive member experiences. Work collaboratively with the Tasting Room Lead to support Wine Club operations, membership engagement, and growth. Develop creative events and promotions that encourage membership participation, retention, and referrals. Assist with member communications, Wine Club releases, and membership administration as the position develops. Help identify opportunities to recruit new members through winery events and private gatherings. Work closely with ownership, the winemaker, chef, and tasting room team to create exceptional experiences for our Wine Club members. Event Budgets & Financial Accountability Prepare and maintain event budgets and cost estimates. Track event expenses, attendance, and revenue. Work with management to establish event pricing and financial goals. Help ensure events are financially successful while maintaining Sierra Vista Winery's hospitality standards. Identify opportunities to improve event efficiency, reduce unnecessary costs, and increase profitability. QualificationsPersonal Attributes We're looking for someone who is: Warm, friendly, and outgoing — has a naturally pleasant personality, enjoys meeting people, and makes others feel comfortable and welcome. Engaging and personable — easy and fun to talk to, with the ability to build genuine relationships and make a great first impression. Enthusiastic and positive — brings energy, excitement, and a great attitude to the winery and its events. Hardworking and dependable — committed to following through and getting the job done. Driven and self-motivated — takes initiative and doesn't need constant direction. Creative and innovative — brings fresh ideas and looks for new ways to improve events and guest experiences. Professional and polished — represents Sierra Vista Winery with confidence, warmth, and excellent communication skills. Organized and detail-oriented — capable of managing multiple events and projects simultaneously. Sales-minded without being pushy — builds relationships naturally and knows how to turn conversations into bookings. Flexible and team-oriented — works well with others and maintains a positive attitude under pressure. Preferred Experience & Skills Experience in event planning, hospitality, catering, weddings, marketing, or customer service. Experience with social media marketing, email campaigns, and promotional content creation. Strong written and verbal communication skills. Comfortable preparing proposals, coordinating vendors, and managing event details. Familiarity with basic design tools such as Canva or similar platforms is a plus. Basic computer skills and the ability to maintain organized records and schedules. Experience in wineries, restaurants, hospitality venues, or private event facilities is a plus. Ability to work independently and collaborate effectively with ownership and staff. Availability to work weekends, evenings, and special event dates as needed. Schedule & Compensation Part-time position with flexible scheduling based on event needs. Weekend and evening availability required for scheduled events. Starting compensation of $22.00-$25.00 per hour , depending on experience. Additional earning opportunities through event coordination bonuses and eligible gratuities. Opportunity for increased hours and responsibilities as the event program grows. Opportunity for Growth This position begins as a part-time Event Coordinator role, with the potential to develop into a full-time position as our event business expands. The successful candidate will have an opportunity to play a meaningful role in shaping Sierra Vista Winery's future events, developing new business, and working alongside our Tasting Room Lead to help manage and grow our Wine Club. We're looking for someone who wants more than just a job — someone who takes pride in their work, enjoys bringing people together, and wants to make a lasting contribution to our winery. About Sierra Vista Winery Established in 1974, Sierra Vista Winery is a historic, family-owned winery located in the beautiful Sierra Nevada foothills of El Dorado County. Known for our award-winning estate-grown wines, spectacular vineyard and mountain views, on-site culinary program, and welcoming hospitality, we offer a unique setting for memorable experiences. From live music and wine dinners to weddings, private celebrations, and exclusive Wine Club events, we are committed to creating experiences that bring people together. If you're creative, hardworking, organized, outgoing, and passionate about hospitality and events, we'd love to hear from you!
Pay:
$20.00 - $25.00 per hour Expected hours: 15.0 - 25.0 per week
Benefits:
Employee discount
Work Location:
In person
Benefits
Flexible Work Schedules
Dental Insurance
Discounts/Reimbursements
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