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Senior Brand Marketing Specialist - Manufacturing. Job in Kohler Gr8Jobs
Job Description
Kohler seeks a Sr. Marketing Specialist to elevate brand presence for its manufacturing portfolio. You will develop and execute integrated brand and demand-generation campaigns, manage digital and social channels, oversee creative assets, and ensure brand consistency across products and regions. Partner with product, sales, and design teams to launch new offerings, analyze performance data, optimize marketing spend, and support sustainability and innovation storytelling. This role blends strategic planning and hands-on execution in a collaborative, design-driven culture. Responsibilities Develop and execute integrated brand and demand-generation campaigns for Kohler's manufacturing portfolio Manage digital, social, and content channels to strengthen brand visibility and engagement Oversee creative asset development and ensure global brand consistency across products and regions Partner with product, sales, and design teams on new product launches and go-to-market plans Analyze campaign performance, audience insights, and ROI to optimize marketing spend Translate sustainability, innovation, and craftsmanship stories into compelling marketing programs Coordinate timelines, budgets, and agency/partner resources for on-time, on-brand delivery Conduct market and competitive research to inform positioning and messaging Support leadership with marketing reports, dashboards, and strategic recommendations Champion Kohler's culture of design, inclusion, and continuous improvement in all brand initiatives Required Skills Brand strategy Integrated marketing campaigns Digital marketing Marketing analytics B2 B manufacturing marketing Content development Marketing automation/CRM (e.g., Salesforce, Hub Spot) Social media management Project management Market research & competitive analysis