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PPC Specialist Role Description Job Type:

Full-Time Classification :

Exempt Location:

ZQUARED Headquarters:

Chesterfield, MO(on-site)

Department:

Brand Solutions Sub-Department:

Advertising Reports to:

Advertising Manager Schedule:

8am to 4pm, M-F Overview ZQUARED solves e-commerce problems for retailers with a sizable presence on Amazon & WalMart. As a value-add reseller and professional e-commerce partner, we take an investment position in the companies we serve. Ultimately, our team develops strategies and implements solutions to protect and grow brands, from packaging to MAP support. Role As ZQUARED's PPC Specialist, you will play a pivotal role in driving our advertising campaigns and strategies on Amazon and Walmart. You will be responsible for executing advertising campaigns, updating and optimizing ad campaign performance, and managing ad spend to maximize ROI. You will also work closely with our cross-functional teams and Brand Partners to ensure campaign success. Our collaborative approach aims to not only meet account performance objectives but also effectively manage stakeholder expectations. Your performance will be assessed based on specific Key Performance Indicators (KPIs), emphasizing profitability in terms of metrics including but not limited to Return on Ad Spend (RoAS), Cost Per Click (CPC), Impressions, ACOS (Advertising Cost of Sales), and Ad Position. First 90 Days at ZQUARED First 30 Days

Learn & Assess Gain access to key PPC accounts, tools, and reporting platforms. Meet with the PPC team and learn their strategies & best practices. Complete PPC training and become Amazon Ads certified. By 60 Days
Implement & Optimize Observe client calls to understand current strategies. Audit existing campaigns and identify wasted spend and growth opportunities. Test and refine campaigns based on performance data. By 90 Days
Lead Strategy Begin to contribute to PPC portion of client calls.

Begin implementing campaign optimizations and new strategies. Contribute new ideas and optimization strategies for clients and the team. Responsibilities Administration & Planning Collaborate with the Advertising Manager to implement advertising management strategies that align with the company's overall goals and objectives. Support ZQUARED's cross-functional teams and Brand Partners to meet account performance objectives and manage stakeholder expectations. Prepare for and attend weekly Advertising meetings, gathering necessary data and insights for effective discussions to ensure strategies align with objectives. Prepare for and attend weekly Brand Management meetings to discuss advertising strategies with cross-functional teams in the context of overall brand management. Meet with Trellis, our advertising partner, monthly to review account goals, platform updates, and resolve any questions or concerns. Attend client meetings in support of the Advertising Manager to represent ZQUARED. Monitor and maintain active Amazon cases to promptly resolve any issues related to advertising. Maintain accurate and up-to-date records of all PPC Specialist activities in the company's CRM system, Hubspot. Perform other tasks, duties, and responsibilities as assigned by the Advertising Manager. Advertising Campaign Management Monitor campaign ACOS (Advertising Cost of Sales) and campaign budgets to ensure efficient spending. Assist in implementing advertising strategies developed by the Advertising Manager. Support in monitoring and optimizing ad campaign performance to achieve KPIs for profitability by identifying opportunities and challenges and developing + implementing appropriate action plans. 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Find & Apply For Advertising / Promotions Manager Jobs in Chesterfield, Missouri

PPC Specialist

Marketing Advertising Specialist