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Vice President of Marketing Healthy Pop West Hollywood, CA Job Details Contract $120,000 - $180,000 a year 6 hours ago Qualifications Social media advertising campaigns Marketing ROI (MROI) improvement Organic social media growth Partnership strategy New product launch strategy In-store promotions Influencer partnership campaigns Sales reporting Customer retention strategy Managing marketing teams Managing marketing project budgets Product marketing Team leadership Media performance reporting Program development B2C Merchandising Marketing company internal data Content marketing strategy Affiliate marketing business model Performance Reporting Shopify Channel development Digital marketing budget management E-commerce Sales presentations Sales conversion rate (success metric) Email marketing experience within e-commerce Client base expansion Sales growth strategy Full Job Description Vice President of Marketing Job Summary We are seeking an experienced and highly driven Vice President of Marketing to lead the growth of a fast-growing, celebrity-backed consumer brand. This is a hands-on leadership role for someone with deep experience scaling consumer brands across both direct-to-consumer and retail. The ideal candidate will have a proven track record of driving revenue through Shopify, TikTok Shop, performance marketing and influencer programs, while successfully supporting major retail launches and increasing in-store velocity. You will own the overall marketing strategy and remain closely involved in execution. You will be responsible for customer acquisition, retention, brand awareness, retail performance and DTC revenue, while building and leading a high-performing marketing organization. Responsibilities Develop and lead the company's overall marketing strategy across DTC, retail, social media, influencer marketing, paid media, brand and customer retention. Lead the marketing strategy for major national retail launches, ensuring strong awareness, trial and sustained in-store velocity. Develop retailer-specific launch plans, promotional calendars, Partner closely with sales and retail teams to support buyer presentations, retailer relationships, new account launches and geographic expansion. Analyze retail performance using syndicated and retailer data to identify opportunities and improve distribution, velocity and promotional effectiveness. Create coordinated marketing campaigns that connect national brand awareness, celebrity partnerships, social content, influencer activity and retail availability. Own the DTC business and revenue performance across Shopify, TikTok Shop and other e-commerce channels. Build and scale TikTok Shop, including affiliate recruitment, creator partnerships, shoppable content, live selling, promotional strategy and platform advertising. Lead the Shopify growth strategy, including conversion-rate optimization, merchandising, landing pages, bundles, subscriptions, promotions, average order value and customer lifetime value. Build and manage a large-scale influencer and creator program that drives brand awareness, high-quality content, DTC revenue and measurable retail sales. Lead paid customer acquisition across Meta, TikTok, Google and emerging platforms, with clear accountability for CAC, ROAS and profitable growth. Oversee email, SMS, subscription, loyalty and retention programs to increase repeat purchases and customer lifetime value. Develop an organic social strategy that builds community, cultural relevance and consistent brand engagement. Work closely with celebrity partners and their teams to maximize brand awareness and support key product and retail launches. Lead creative strategy and ensure the brand produces a consistent volume of high-performing content across paid, organic, influencer, retail and e-commerce channels. Establish clear reporting across DTC revenue, retail velocity, CAC, ROAS, conversion rate, retention, repeat purchase rate and customer lifetime value. Manage the marketing budget and allocate resources toward the channels and retail programs delivering the strongest return. Recruit, manage and develop a high-performing marketing team while overseeing agencies and external partners. Collaborate closely with leadership, sales, retail, operations, product development, finance and public relations. Experience Significant experience in a senior marketing leadership role for a high-growth consumer brand. A proven track record of supporting major national retail launches and driving sustained in-store velocity. Deep knowledge of shopper marketing, retailer promotions, sampling, field marketing and retail performance measurement. Experience working with national retailers and supporting the expansion of a consumer brand across multiple retail accounts. A proven track record of scaling DTC revenue through Shopify and performance marketing. Strong, hands-on experience building and growing TikTok Shop as a meaningful sales channel. Demonstrated success developing influencer, creator and affiliate programs that generate measurable DTC and retail results. Deep understanding of paid social, customer acquisition, retention, conversion optimization and e-commerce analytics. Experience working with celebrity talent, high-profile partners or founder-led brands is strongly preferred. Experience in food, beverage, wellness, beauty, supplements or consumer packaged goods is strongly preferred. Strong creative instincts combined with a highly analytical and commercially focused approach. Experience managing significant marketing budgets and making disciplined investment decisions. Proven ability to recruit, lead and motivate both internal teams and external partners. Comfortable operating in a fast-moving environment where strategy and hands-on execution are equally important. Excellent communication and leadership skills, with the ability to work effectively across multiple teams and stakeholders. This is an opportunity to help shape and scale a celebrity backed consumer brand during a pivotal period of national expansion. We are looking for someone who understands how to build cultural relevance, turn attention into measurable revenue and create a marketing organization capable of winning across both DTC and retail.

Pay:

$120,000.00 - $180,000.00 per year

Work Location:

Hybrid remote in West Hollywood, CA 90046