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Head of Branding Recruiter360 Irvine, CA Job Details Full-time $200,000 - $300,000 a year 1 day ago Qualifications Marketing project management Community partnership development Launching new IT products Influencer partnership campaigns Community management Product marketing Digital brand management Marketing product development Brand partnerships Direct sales business model Entrepreneurship Bachelor's degree Client base expansion New customer acquisition Integrated marketing campaigns Leading team collaboration initiatives Social media brand management Retail brand promotion Go-to-market strategy Master of Business Administration Marketing positioning Cross-functional team management Cross-functional communication Branding project leadership Senior leadership B2C business model Full Job Description Role Overview We are seeking a visionary, hands-on Head of Branding to build and scale a high-growth consumer brand within the competitive fitness wearable technology industry. This is an highly visible leadership role and ideal person will be leading the brand strategy, contributing to new products development, driving market awareness and creating an authentic connection with athletes, fitness enthusiasts and consumers. This is a unique opportunity for a strategic leader who's interested in building the startup teams and culture. The ideal candidate who understands that successful performance brands are built through community, storytelling and authentic engagement not solely through advertising. As an early-stage startup leader, you will establish the brand foundation while leading its long-term growth and market positioning. Key Responsibilities

Brand Strategy & Storytelling:

Develop, define, and protect the company's brand identity, messaging, and long-term narrative to create a recognizable and trusted consumer brand.

Athlete & Influencer Partnerships:

Build and manage strategic relationships with professional athletes, coaches, trainers, fitness creators, and key opinion leaders to drive authentic brand advocacy and long-term community engagement.

Brand Development:

Lead the creation and launch of a consumer brand from concept to market, including positioning, messaging, visual identity, and customer experience.

• Direct-to-Consumer (DTC)

Marketing:

Develop and execute integrated go-to-market strategies that accelerate brand awareness, customer acquisition, and revenue growth across digital and retail channels.

Marketing Leadership & Execution:

Establish the overall marketing strategy while remaining actively involved in campaign development, content creation, partnerships, product launches, and day-to-day execution during the company's growth stage.

Community & Growth Marketing:

Foster an engaged community through events, ambassador programs, partnerships, social media, and experiential marketing initiatives that strengthen customer loyalty and brand affinity.

Cross-Functional Leadership:

Collaborate closely with executive leadership, product, sales, creative, and operations teams to ensure consistent brand messaging and successful product commercialization. Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is preferred.
• Minimum 8+ years of progressive experience in brand marketing, consumer marketing, or growth marketing.
• Minimum 3+ years of leadership experience in roles such as Vice President of Marketing, Head of Brand, Marketing Director, or equivalent.
• Demonstrated success building and scaling consumer brands within sports, fitness, wellness, performance technology, or lifestyle industries.
• Proven experience developing Direct-to-Consumer (DTC) marketing strategies and launching new products into competitive markets.
• Strong experience leading athlete, influencer, ambassador, and creator partnership programs.
• Deep understanding of brand positioning, digital marketing, content strategy, social media, customer acquisition, and community building.
• Excellent leadership, communication, project management, and cross-functional collaboration skills.
• Entrepreneurial mindset with the ability to balance strategic vision and hands-on execution in a fast-paced, high-growth environment.

Please email for schedule Zoom Interview.

Subject:

Head of Branding Pay:

$200,000.00 - $300,000.00 per year

Work Location:

In person