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Chief Marketing Officer
Boca Raton, FL

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Shiner Law Group

Chief Marketing Officer

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Job Description

Chief Marketing Officer Shiner Law Group - 3.9 Boca Raton, FL Job Details Full-time 1 day ago Benefits Disability insurance Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Qualifications Executive-level team management Website activity analysis Spanish Strategic management Teamwork Managing marketing teams Vendor coordination Customer segmentation analysis Research Vendor relationship management Leading team collaboration initiatives Marketing analytics Managing art or design teams Managing media, arts or design teams Senior leadership Full Job Description Job Summary Boca's premier Personal Injury Law Firm is seeking a Chief Marketing Officer (CMO) to lead our organization's marketing strategies and drive brand growth across multiple channels. As a key member of the executive team, your expertise will help align marketing initiatives, and foster cross-functional collaboration to elevate our market presence. Your leadership will inspire individuals to collaborate, communicate and bring creativity to marketing strategies. This role offers an exciting opportunity to shape the future of our brand in a highly competitive landscape while ensuring measurable results and sustainable growth. Marketing Strategies & Team Leadership Develop and execute comprehensive marketing strategies aligned with organizational goals. Lead and manage diverse teams to ensure cohesive execution. Well-rounded experience in leading all areas of marketing, such as websites, paid media, online and digital marketing, social engagement, OOH advertising, broadcast media, print, and local community outreach Oversee the planning, development, and management of integrated marketing campaigns. Implement best use of marketing automation tools and CRM systems to streamline workflows, and enhance personalization. Solid understanding of web analytics reporting to successfully manage external vendors. Utilization of in-house systems to identify lead quality, and conversion rates in order to optimize marketing strategies accordingly. Manage budgets effectively for all marketing activities, while ensuring ROI maximization through rigorous analysis of campaign metrics. Foster cross-functional collaboration between in-house team and external vendors to align messaging and amplify brand impact. Lead research initiatives to stay ahead of industry trends, competitive landscape, and emerging digital marketing techniques that can be integrated into our campaigns. Experience Minimum of 5-years of proven experience in senior marketing roles with a strong track record of managing marketing initiatives, leading teams and overseeing vendors. Extensive knowledge of digital marketing channels including social media advertising campaigns, Google AdWords, Facebook Advertising, email marketing, and print advertising. Proficiency in SEO best practices. Demonstrated success in managing cross-functional teams specializing in content creation, graphic design, and performance analytics. Strong background in web analytics reporting for strategic decisions. Experience with CRM systems for customer segmentation and personalized outreach strategies. Expertise in developing integrated campaigns that combine traditional advertising with innovative digital tactics, and grassroot outreach for maximum impact. Excellent leadership skills with the ability to motivate teams while fostering a positive, collaborative environment focused on continuous improvement. Fluent in Spanish is a huge plus Do not apply if you have an " it's my way or the highway " attitude, or cannot successfully lead teams through positive motivation and recognition. However, if you thrive in a collaborative team environment, and like to bring out the best in everyone so they can bring their best to the table, then the Shiner Law Group may be exactly where you belong. Why Choose Shiner Law Group? We offer a collaborative environment, and pride ourselves on being a great place to work, which is evident in our Glassdoor reviews and staff longevity. We also offer a competitive benefit package that includes Health, Dental, Vision, Life, Teladoc, STD, LTD, Colonial Supplemental benefits, as well as a 401(k) with company match .
Benefits:
401(k) 401(k) matching Health insurance Paid time off
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance