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Chief Marketing Officer
Miami, FL

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Revelia

Head of Marketing

Job Description

Head of Marketing Revelia Miami, FL Job Details Full-time $120,000 - $145,000 a year 6 hours ago Benefits Health insurance Paid time off Parental leave Professional development assistance Flexible schedule Qualifications Master's degree Team development Data analytics TikTok Marketing analytics Instagram Full Job Description Head of Marketing - Consumer App GrowthAbout Revelia Revelia is an AI-powered consumer self-discovery app combining astrology, palm reading, face reading, numerology, compatibility, career insights, and personalized guidance.
Website:
https://revelia.me/ We are looking for an exceptional Head of Marketing who has previously helped scale a consumer-facing digital product or mobile app and knows how to turn an emerging product into a recognizable, high-growth brand. This is not a traditional marketing-management role. We are looking for someone who can build and own Revelia's complete growth engine . What You Will Own You will lead Revelia's marketing strategy across: Organic growth Paid user acquisition TikTok, Instagram, YouTube and emerging social platforms Influencer and creator partnerships UGC and viral creative strategy Brand positioning and messaging PR and earned media App Store / Google Play growth Referral and partnership opportunities Lifecycle, retention and re-engagement marketing Marketing analytics and attribution You will work closely with product, design, engineering and leadership to drive measurable growth. Key Responsibilities Develop and execute Revelia's overall marketing and growth strategy. Build scalable user-acquisition channels across organic and paid media. Create a high-volume creative testing system for short-form video, UGC and advertising. Build partnerships with creators, influencers and relevant communities. Scale Meta, TikTok, Google and other performance-marketing channels. Strengthen Revelia's positioning as a differentiated self-discovery consumer brand. Identify viral content formats and emerging cultural trends. Improve acquisition funnels from impression → install → activation → subscription. Work with product teams on onboarding, conversion and retention opportunities. Build dashboards and track CAC, LTV, ROAS, retention, conversion and channel performance. Recruit and manage additional marketing specialists as the company scales. Who We Are Looking For We strongly prefer candidates who have already helped scale a consumer app, subscription product or digital consumer brand .
Ideal experience includes:
8+ years in consumer growth, marketing or related leadership roles. Experience as Head of Marketing, VP Growth, Growth Lead, CMO or similar. Proven experience growing a mobile or consumer internet product. Strong knowledge of performance marketing and organic acquisition. Deep understanding of TikTok, Instagram Reels, creators and UGC. Experience managing meaningful paid acquisition budgets. Strong understanding of consumer subscriptions, CAC, LTV and retention. Data-driven approach to experimentation and decision-making. Ability to build teams while remaining highly hands-on during the growth stage. Experience in consumer apps, wellness, lifestyle, dating, beauty, spirituality, personal development, entertainment or subscription products is particularly relevant. What Matters Most We care much more about what you have actually scaled than the companies or titles on your résumé. In your application, we want to understand: What product were you responsible for growing? How many users/revenue did it have when you joined? What did it grow to? Which growth metrics did you personally own? What acquisition channels did you scale? What was your
CAC / ROAS / LTV
impact? What was the largest marketing budget you managed? What campaigns, creative systems or growth initiatives produced your strongest results? Success in This Role Success will ultimately be measured through: User and install growth Paid subscriber growth CAC and LTV Organic reach and brand search Paid acquisition efficiency Trial-to-paid conversion Retention and re-engagement Creator/influencer-attributed growth Revenue growth Why Join Revelia This is an opportunity to build the marketing engine of an early-stage consumer product with global potential. You will have significant ownership, access to resources, and the ability to shape the brand, team and growth strategy from the ground up. We are looking for someone who has already helped make a product take off — and wants to do it again.
How to Apply Please include:
2-3 consumer products or brands you personally helped scale. The measurable growth you contributed to. Your specific role in achieving those results. The largest paid media budget you have managed. Examples of successful organic, creator or paid campaigns you led. Your current location and availability. Your compensation expectations. Please apply only if you have demonstrated experience driving measurable consumer growth.
Pay:
$120,000.00 - $145,000.00 per year
Benefits:
Flexible schedule Health insurance Paid time off Parental leave Professional development assistance Application Question(s): Which consumer app, subscription product, or digital brand have you personally helped scale, and what measurable growth did you achieve? What was the user base or revenue when you joined, and what did it grow to during your time there? Which growth metrics were you personally accountable for—installs, CAC, ROAS, LTV, paid subscribers, retention, revenue, or another metric? Please share actual results. What is the largest monthly or annual paid marketing budget you have directly managed? Which paid acquisition channels have you scaled successfully? Meta Ads / TikTok Ads / Google Ads / Apple Search Ads / Other Have you worked directly with product teams to improve onboarding, trial conversion, paywalls, retention, or subscription revenue? Please provide an example. Have you built or managed a marketing team? If yes, what roles reported to you and approximately how large was the team? What is your current compensation, expected compensation, and notice period? Are you comfortable being highly hands-on in an early-stage environment while also building the marketing team and strategy? Do you have 10+ years of professional experience in Marketing, Growth, Brand, Performance Marketing, Consumer App Marketing, or a closely related field, including experience in a senior leadership role? Please share your LinkedIn profile URL.
Work Location:
In person