Find & Apply For Chief Marketing Officer Jobs in Sarasota, Florida

Job Description Help for Job Description. Opens a new window. Neal Communities is proud to be recognized as a 2026 Top Workplace, marking our eighth consecutive year receiving this distinction. We believe where you work matters—and we're proud to build a workplace where people, purpose, and performance come together. We are seeking a dynamic and strategic Vice President of Marketing to lead our marketing efforts and elevate our brand presence. This executive role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, enhance customer engagement, and support sales growth.

WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES

• The People! We take tremendous pride in positively impacting our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
• Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Employee Service Awards
• Vendor Discount Program

WHAT YOU'LL DO

Strategic Leadership

• Develop the annual marketing strategy and operating plan, with priorities, budgets, and measurable objectives aligned with sales goals, community opening schedules, inventory needs, and business plans.
• Oversee brand positioning, messaging, and marketing campaigns across multiple channels.
• Collaborate with the executive team to align marketing initiatives with business goals and revenue targets.
• Conduct market analyses to identify trends, opportunities, and competitive positioning within the Florida homebuilding industry. Team Leadership & Development
• Lead, coach, and evaluate the Digital Marketing Manager and Field Marketing Manager; establish clear responsibilities, decision authority, performance expectations, and individual development plans.
• Create an organized, collaborative department through regular planning meetings, clear briefs, shared schedules, timely feedback, and transparent communication.
• Empower managers to lead their areas of responsibility while resolving competing priorities, removing obstacles, and holding the team accountable for quality, deadlines, and results.
• Assess staffing, skills, and agency needs; recruit and develop talent and build an effective balance of internal capabilities and outside support. Lead Generation & Sales Alignment
• Partner with Sales leadership to agree on qualified lead criteria, community traffic goals, lead follow-up expectations, and measures of conversion from inquiry to appointment and sale.
• Direct integrated demand generation and lead nurturing across digital, traditional, Realtor, and local community channels, with emphasis on lead quality and sales contribution.
• Review funnel performance with Sales and the Digital Marketing Manager; identify where prospects disengage and drive coordinated improvements in messaging, nurturing, and the buyer journey.
• Set priorities for marketing automation and CRM improvements in partnership with Sales and IT or Business Systems; oversee implementation through the Digital Marketing Manager and appropriate partners. Digital & Field Marketing Oversight
• Set objectives, approve plans, and evaluate results for digital marketing; the Digital Marketing Manager leads digital channel strategy and day-to-day execution, optimization, reporting, and platform projects within the approved company plan.
• Set community marketing priorities and brand standards; the Field Marketing Manager leads local execution, signage programs, events, partnerships, and sales center presentation within approved plans and budgets.
• Coordinate the two managers around shared campaign briefs, launch calendars, approved assets, and community priorities so online and on-site messaging remain consistent.
• Oversee community launch readiness with Sales, Design, Construction, and other partners, including websites, collateral, signage, model and sales center presentation, and events. Brand Management & Customer Experience
• Protect brand standards and creative quality across websites, advertising, sales offices, communities, and marketing materials; ensure each brand communicates a clear and credible reason to buy.
• Ensure buyer-facing information accurately presents the builder story, floor plans, features, options, site plans, homesite information, and the purchase and closing process.
• Partner with Sales and customer experience teams on testimonials, referrals, reputation management, and buyer feedback that can improve marketing and the customer journey.
• Lead public relations and corporate communications supporting the company's reputation, community involvement, and philanthropy. Coordinate land-use communications with the Public Policy Department and support the founder's public relations priorities in coordination with the President. Budget & Performance Management
• Develop and manage the annual marketing budget; allocate resources across brands, communities, channels, and agencies based on business priorities and performance.
• Oversee agency selection, scope, fees, creative direction, and results; establish clear deliverables and service expectations while delegating day-to-day vendor coordination to the appropriate manager.
• Maintain spending controls and forecasts; evaluate the effectiveness of internal and external resources and recommend changes that improve results and efficiency.
• Present a concise monthly performance review to the President and executive team covering qualified leads, traffic, appointments, conversion, cost per qualified lead, marketing contribution to sales, budget performance, and recommended actions. Establish targets jointly with Sales and Finance and explain attribution limitations. Market Awareness
• Partner with the Market Intelligence Manager, Sales, and Finance to use market insights to guide positioning, campaign priorities, community launch plans, and recommendations for product and buyer segments.
• Ensure approved pricing, incentives, options, and homesite premiums are communicated accurately and consistently across marketing channels.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all duties, responsibilities, and skills. All employees will support the organization's mission and vision by exhibiting the following behaviors: excellence and competence, collaboration and innovation, respect, commitment to our community, accountability and ownership.