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Marketing
Chief Marketing Officer
Rochester, NY

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Huron Capital

chief marketing officer

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Job Description

chief marketing officer Huron Capital Rochester, NY Job Details Full-time | Contract $170,000 - $260,000 a year 2 hours ago Benefits 401(k) 401(k) matching Qualifications Revenue growth Social media advertising campaigns Marketing project management Marketing design Website activity analysis Marketing ROI (MROI) improvement Basic graphic design principles Media sales Managing marketing teams Data analysis reporting Managing marketing project budgets Product marketing Media performance reporting Product positioning strategy Managing graphic design teams Public relations strategy development Email marketing strategy development Leading organic search traffic initiatives Data reporting Digital marketing budget management Digital brand management Print media campaign management SEM campaigns Team development Collaboration with product development teams Managing design projects B2B business model Decision making Graphic design software Product management Full Job Description Job Summary We are seeking a dynamic and visionary Chief Marketing Officer (CMO) to lead our organization's marketing strategy and drive brand growth. As a key member of the executive team, you will craft innovative marketing initiatives, oversee multi-channel campaigns, and foster cross-functional collaboration to elevate our market presence. Your expertise in digital marketing, content creation, advertising sales, and data-driven decision making will be instrumental in shaping our company's future. This role offers an exciting opportunity to influence brand perception, expand customer engagement, and accelerate revenue growth through strategic leadership and creative excellence. Responsibilities Develop and execute comprehensive marketing strategies that align with organizational goals, including demand generation marketing and product positioning. Lead the planning and management of multichannel marketing campaigns across digital platforms such as social media advertising campaigns, Google AdWords, Facebook Advertising, and email marketing. Oversee content marketing initiatives by guiding content writing teams to produce compelling narratives that resonate with target audiences. Manage marketing automation tools and CRM systems to optimize customer engagement, lead nurturing, and performance marketing efforts. Drive SEO strategies and web analytics reporting using tools like Google Analytics to monitor campaign effectiveness and inform data-driven decisions. Lead cross-functional teams in advertising sales efforts, graphic design projects using Adobe Creative Suite, and print advertising initiatives. Collaborate closely with product management, sales, and other departments to ensure cohesive branding and effective execution of marketing projects. Manage budgets efficiently while ensuring maximum ROI on all marketing activities; oversee agency relationships when applicable. Foster a high-performing marketing team by providing mentorship, setting clear objectives, and encouraging innovative thinking. Experience Proven track record in senior marketing roles with extensive experience managing marketing, advertising or public relations teams in fast-paced environments. Deep expertise in digital marketing channels including social media marketing, performance marketing, B2B marketing, and demand generation strategies. Strong proficiency with SEO best practices, web analytics reporting (Google Analytics), Google AdWords, Facebook Advertising, email marketing platforms, and implementing marketing automation tools. Demonstrated success in managing integrated campaigns across multiple channels—digital, print, social media—and measuring their impact through analytics. Skilled in content creation and content marketing strategies that enhance brand visibility and customer engagement. Experience working with CRM systems to analyze customer data for targeted campaigns; adept at data-driven decision making. Exceptional leadership skills with a history of managing diverse teams; capable of motivating staff toward shared goals while fostering innovation. Knowledge of graphic design principles using Adobe Creative Suite is a plus; familiarity with product management processes is advantageous. Join us as our Chief Marketing Officer to shape the future of our brand through innovative strategies that inspire audiences worldwide!
Pay:
$170,000.00 - $260,000.00 per year
Benefits:
401(k) 401(k) matching
Work Location:
Hybrid remote in Rochester, NY 14604

Benefits

  • 401(k) Plans
  • Dental Insurance