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Executive Vice President of Brand & Mission Advancement at

YMCA OF THE FOX CITIES

Executive Vice President of Brand & Mission Advancement at

YMCA OF THE FOX CITIES

in Appleton, Wisconsin Posted in 19 days ago.

Type:

Full-Time Job Description:

Make an Impact That Matters The YMCA of the Fox Cities is seeking a dynamic and visionary Executive Vice President of Brand & Mission Advancement to elevate our brand, expand our philanthropic impact, and deepen our connection to the community. As a key member of the executive leadership team, the EVP of Brand & Mission Advancement provides strategic leadership across: Marketing & BrandCommunicationsResource DevelopmentCommunity Engagement & PartnershipsSpecial Events This leader partners closely with the President & CEO, Board of Directors, and senior leaders to advance the YMCAs2030 ONE

MISSION ONE VISION

Strategic Plan, driving philanthropic revenue, enhancing visibility, and positioning the YMCA as a trusted community leader. The EVP leads a team of 10 professionals across marketing and resource development, with four direct reports, fostering a collaborative and high-performing culture. A detailed position, organization, and community profile can be found here.

Key Responsibilities:

Lead Brand & Marketing Strategy Serve as chief steward of the YMCA brand, ensuring consistency, clarity, and impact across all channelsDrive data-informed, multi-channel marketing strategies that increase membership, program participation, and community awarenessLeverage digital platforms, storytelling, and analytics to grow engagement and reach diverse audiences Drive Fundraising & Philanthropy Lead a comprehensive advancement strategy, including annual, capital, major gifts, grants, and planned givingOversee an annual fundraising goal exceeding $2M and hold a key leadership role in a $50M capital campaignBuild a strong culture of philanthropy engaging staff, volunteers, and board members Shape Strategic Communications Lead internal and external communications strategy that amplifies impact and inspires actionServe as a key organizational spokesperson and manage media relationshipsOversee storytelling, campaigns, and publications that position the YMCA as an indispensable community partner Strengthen Community Partnerships & Influence Build and sustain strategic relationships with civic, corporate, and government partnersEngage in regional leadership, advocacy, and community initiatives to expand the YMCAs visibility and impactPosition the YMCA as a trusted convener addressing key community needs Lead Signature Events & Engagement Oversee high-impact fundraising and community events that elevate the brand and deepen donor engagementAlign events with campaign goals, stewardship strategies, and community connection