A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business
Executive Vice President of Brand & Mission Advancement at
YMCA OF THE FOX CITIES
Executive Vice President of Brand & Mission Advancement at
YMCA OF THE FOX CITIES
in Appleton, Wisconsin Posted in 19 days ago.
Type:
Full-Time Job Description:
Make an Impact That Matters The YMCA of the Fox Cities is seeking a dynamic and visionary Executive Vice President of Brand & Mission Advancement to elevate our brand, expand our philanthropic impact, and deepen our connection to the community. As a key member of the executive leadership team, the EVP of Brand & Mission Advancement provides strategic leadership across: Marketing & BrandCommunicationsResource DevelopmentCommunity Engagement & PartnershipsSpecial Events This leader partners closely with the President & CEO, Board of Directors, and senior leaders to advance the YMCAs2030 ONE
MISSION ONE VISION
Strategic Plan, driving philanthropic revenue, enhancing visibility, and positioning the YMCA as a trusted community leader. The EVP leads a team of 10 professionals across marketing and resource development, with four direct reports, fostering a collaborative and high-performing culture. A detailed position, organization, and community profile can be found here.
Key Responsibilities:
Lead Brand & Marketing Strategy Serve as chief steward of the YMCA brand, ensuring consistency, clarity, and impact across all channelsDrive data-informed, multi-channel marketing strategies that increase membership, program participation, and community awarenessLeverage digital platforms, storytelling, and analytics to grow engagement and reach diverse audiences Drive Fundraising & Philanthropy Lead a comprehensive advancement strategy, including annual, capital, major gifts, grants, and planned givingOversee an annual fundraising goal exceeding $2M and hold a key leadership role in a $50M capital campaignBuild a strong culture of philanthropy engaging staff, volunteers, and board members Shape Strategic Communications Lead internal and external communications strategy that amplifies impact and inspires actionServe as a key organizational spokesperson and manage media relationshipsOversee storytelling, campaigns, and publications that position the YMCA as an indispensable community partner Strengthen Community Partnerships & Influence Build and sustain strategic relationships with civic, corporate, and government partnersEngage in regional leadership, advocacy, and community initiatives to expand the YMCAs visibility and impactPosition the YMCA as a trusted convener addressing key community needs Lead Signature Events & Engagement Oversee high-impact fundraising and community events that elevate the brand and deepen donor engagementAlign events with campaign goals, stewardship strategies, and community connection
