Find & Apply For Communications / Public Relations Manager Jobs in Fullerton, California

Job Overview The Social Media Manager will be responsible for developing, creating, and managing content across Purple Pedal's social media platforms. This person will capture the energy of our classes, instructors, members, events, and studio culture while maintaining a consistent and recognizable brand voice. The ideal candidate must have previous social media experience within the fitness, gym, boutique wellness, or health industry. Candidates should understand how fitness consumers discover and engage with brands online and must stay informed about shifting social media, wellness, and boutique fitness trends. This is a hands-on position that requires regular on-site content creation, including filming classes, interviewing instructors, covering events, and capturing behind-the-scenes moments. Key Responsibilities

• Develop and execute a social media strategy that supports brand awareness, class attendance, membership growth, and member retention
• Create, film, edit, schedule, and publish high-quality social media content
• Produce short-form videos, Reels, TikToks, Stories, photos, graphics, and promotional posts
• Capture the energy and personality of Purple Pedal's classes, instructors, members, events, and community
• Maintain a consistent brand voice, visual identity, and posting schedule across all platforms
• Manage Purple Pedal's presence on Instagram, TikTok, Facebook, and other relevant platforms
• Write engaging captions and promotional copy with clear calls to action
• Promote class schedules, instructor announcements, special rides, studio events, challenges, memberships, and limited-time offers
• Monitor shifting social media algorithms, platform updates, content styles, and audience behaviors
• Stay informed about emerging indoor cycling, boutique fitness, wellness, music, and lifestyle trends
• Identify relevant trends and adapt them quickly in a way that feels authentic to the Purple Pedal brand
• Respond professionally and promptly to comments, direct messages, reviews, mentions, and tagged content
• Encourage and organize member-generated and instructor-generated content
• Build relationships with local businesses, fitness professionals, influencers, and community partners
• Maintain an organized monthly content calendar
• Collaborate with studio leadership and instructors to plan campaigns and content
• Track reach, engagement, follower growth, website traffic, leads, trial-class registrations, and class bookings
• Prepare regular performance reports and recommend improvements based on analytics
• Assist with paid social media campaigns when needed
• Maintain an organized library of photos, videos, graphics, and other digital assets Required Qualifications
• Previous professional social media management experience in the fitness, gym, boutique wellness, health, or lifestyle industry
• Strong understanding of Instagram, TikTok, Facebook, and short-form video content
• Demonstrated ability to create social media content from concept through publication
• Experience filming and editing high-quality photos and videos using a smartphone or camera
• Strong knowledge of current and shifting social media trends
• Understanding of boutique fitness audiences, gym culture, and fitness-related marketing
• Excellent writing, communication, proofreading, and storytelling skills
• Ability to maintain a consistent brand voice and visual identity
• Strong organizational and time-management skills
• Ability to manage multiple deadlines and maintain a consistent posting schedule
• Comfortable filming instructors, members, classes, and studio events
• Comfortable working independently and taking initiative
• Ability to work on-site regularly, including occasional early mornings, evenings, and weekends
• Professional judgment when posting content and communicating with customers online Preferred Qualifications
• Experience working with an indoor cycling studio, boutique fitness studio, or group-fitness brand
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar creative tools
• Experience using social media scheduling and analytics platforms
• Knowledge of Meta Business Suite and Meta Ads Manager
• Experience managing paid social media campaigns
• Experience with influencer marketing, brand ambassadors, and user-generated content
• Familiarity with fitness-studio booking or membership platforms
• Experience with email marketing and local business partnerships
• Basic photography, videography, lighting, or graphic-design skills
• Genuine enthusiasm for indoor cycling, fitness, music, wellness, and community building What Success Looks Like Success in this position will be measured by:
• Consistent, high-quality content that reflects Purple Pedal's brand and studio energy
• Increased social media reach, engagement, and follower growth
• Greater awareness of Purple Pedal within the local community
• Increased trial-class registrations, class bookings, and membership inquiries
• Strong promotion of studio events, instructors, challenges, and special offers
• Timely and professional engagement with Purple Pedal's online community
• Effective use of analytics to improve content and campaign performance
• An online community that feels connected to the Purple Pedal in-studio experience What Purple Pedal Offers
• Complimentary or discounted cycling classes
• A creative, energetic, and community-focused work environment
• Opportunities to contribute ideas and help shape the Purple Pedal brand
• Flexible scheduling
• Opportunities for professional growth as the studio expands
• [Add any additional benefits] Application Requirements Please submit the following:
• Your résumé
• A brief cover letter explaining your experience in the fitness or gym industry
• Links to social media accounts, campaigns, or brands you have managed
• A portfolio with examples of short-form videos, graphics, photography, or other relevant content
• A brief description of a social media campaign you created and the results it achieved Purple Pedal is an equal opportunity employer.

We value diversity and are committed to creating an inclusive environment for our employees, instructors, and studio community.

Pay:

From $21.00 per hour

Benefits:

Flexible schedule Paid time off

Work Location:

In person